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Save the date for Communications Week 2018

Communications Week 2018 will be back this fall!

Our annual conference will take place October 15-19, 2018. More news to come (including another killer lineup of speakers), so stay tuned and save the date!

Interested in speaking? Fill out the Communications Week 2018 speaker submission form. Deadline for submissions is Friday, June 1, 2018 at 12 a.m. ET. Interested in sponsoring Communications Week 2018? Contact us.

Announcing the Communications week 2018 Theme: Workforce of the Future

Under our 2018 theme “Workforce of the Future,” Communications Week will cover key trends shaping both the workplace and workforce of the future.

From the importance of creating a more diverse workforce and shaping future female leaders, to understanding how today’s workplace needs to change to attract Gen Z talent, we’ll look at how the very definition of work is changing. PR, marketing, media and HR professionals will gather to discuss and provide solutions during our fifth annual conference. The week will also include a look at new tech platforms and tools that can empower the workforce while addressing how we can streamline HR and internal communications.

Communications Week 2018 will be held late October in NYC and online. 

We're looking for partners, sponsors and speakers to join us now. If you would like to submit a speaker, please use this form. Deadline for submissions is Friday, June 1, 2018 at 12 a.m. ET.

#CommsWeekNY Panel Recap: Media Industry Vets Tackle the Era of Truth at NY WICI Event

Original post by Sean Czarnecki, PRWeek

Amid low trust in the press, ubiquitous social platforms, and the proliferation of fake news, is it ever OK for a media outlet to leave its audience behind?

Moderator Joanne Lipman, editor-in-chief of USA Today and SVP and chief content officer of Gannett, asked "The Clicks Are In" panel at Communications Week if media brands should tend to their own bases instead of pandering to others.

Allison Murphy, VP of ad products and news partnerships at The New York Times, said the paper "isn’t interested in being the voice of the opposition," echoing comments made by executive editor Dean Baquet in January.

Asked about the Times’ reputation as leaning to the left, she responded, "We can’t fulfill the mission of the Times by ignoring half the country."

"It’s true not everyone is going to be our audience, and you have to know who you’re trying to reach, but we can’t be the opposition," said Murphy. "That’s not viable for the long term. At some point, presidencies will change, but brands need to persist."

There was widespread discussion in the Times’ newsroom on how to respond after President Donald Trump began assailing the newspaper, she added. The organization resolved to stick to fact-based reporting by covering every statement, even his attacks, just as it would describe any other news event.

Shareen Pathak, co-executive editor of Digiday, said an outlet with a narrowly defined audience encounters different challenges.

"Covering everything is just not an option," she said.

Pathak added that while Digiday tries to be fair and tell both sides of the story, it could come across as "pandering" without careful diligence.

"We have to optimize to [our] audience," she said. "That doesn’t mean telling the stories they want to hear, but stories that will make their lives better, make them do their jobs better, and make better decisions. It’s a challenge and I don’t have the answer."