Dan Spiegel of FanDuel and Henry Lee of HD Made kicked off our final day of Communications Week with a fireside chat about content marketing. Spiegel and Lee shared insights on how to effectively utilize content marketing efforts to connect and interact with one’s target audience. Dan Spiegel asked the audience “How do you, as a brand, take content marketing into your own hands?” Lee weighed in about the reality of today’s bigger agencies’ and brands’ efforts to connect and engage with consumers. "Larger agencies and brands are trying to relate themselves to a moment,” said Lee. Spiegel and Lee both agreed that content marketing revolves around getting the right people to do the right things.
Following our fireside chat was captivating panel ‘Visual Communications | Image is Everything,’ moderated by AdWeek’s Patrick Coffee. Industry leaders Doug Serton of RAAP, Ben Hindman of Splash, Grey Bayer of Offset by Shutterstock, and Julie Logan of Giphy broke down how to make the most out of images and visual aids to help portray stories or messages. The panelists stressed the importance of evolving with today’s hottest digital trends, but also maintaining some traditional practices.
Our final panel dove into the topic of new global PR trends for start-ups, featuring Jeffrey Bowman of REFRAME The Brand, Alec Hartman of TechDayHQ, and Chaim Haas of Glide, moderated by Sandra Fathi of Affect. Panelists shared insights about successful PR strategies, from how to choose the right agency for your startup, to how to effectively communicate and relate with others across cultures.
Our final day of Communications Week was filled with thought-provoking insights meant to inspire creative thinking for anyone in the communications industry.
This is a guest post by Kara O'Donnell, Kite Hill PR Associate and member of the Communications Week 2015 team.