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Influencer Relations, Fake News, Transparency…OH MY!

Over the course of Communications Week, our team will be presenting two morning sessions that address transparency, authenticity and trust in digital communications. These events will gather some of today’s top industry innovators, and are sure to be packed with thought-provoking programming and fun networking opportunities.

#CommsWeekNY Morning Session: “Leveraging Influencers to Breakthrough While Ensuring Transparency and Authenticity”

Wednesday, October 18, 8:30 a.m. to 10:30 a.m.

This Wednesday morning panel discussion will cover the intricacies of influencer marketing in the world of PR.

Our "Leveraging Influencers to Break Through While Ensuring Transparency and Authenticity” panel will provide insights from industry experts including Paul Kontonis, CMO, WHOSAY and Matt Heindl, Senior Director, Social Content & Engagement Strategy at SapientRazorfish_. Panelists will share key takeaways on how brands can amplify traditional PR campaigns through strategic influencer partnerships.

This event will be hosted by our location partner, Blender Workspace, a leading luxury workspace located in the NoMad neighborhood of New York City.

#CommsWeekNY Wrap Up Session: “The Role of PR and Marketing in a World of Fake News”

Friday, October 20, 8:30 a.m. to 11:30 a.m.

This series of Friday morning talks will explore the week's theme, "Truth in Communications," covering authenticity in digital communications and more.

  • 9:00 a.m. FIRESIDE CHAT "Why Truth Matters in the Days of Fake News"
  • 10:00 a.m. COMMS WEEK WRAP UP PANEL by Affect PR “PR State of the Union: Fake News, Emerging Tech and Reputation as Currency”

  • 11:00 a.m. CLOSING REMARKS "5 Takeaways from Communications Week 2017"

Register for our Communications Week morning sessions here for FREE now through September 15!

Be a part of the #TruthinComms discussion. Check out the full #CommsWeekNY schedule here.