Now in its fifth year, Communications Week® concluded its annual industry conference with successful events in New York City, Toronto, Chicago and London, with sessions scheduled in Germany on November 13, 2018.
The global 2018 theme “Workforce of the Future” was addressed at Monday and Tuesdays sessions in New York City. Kicking off the week at Blender Workspace, the event featured speakers from companies such as Business Wire, Away and Johnson & Johnson as well as executives from agencies such as Ruder Finn, Ketchum and Kite Hill PR.
Speaking to the future of the PR, media and marketing industries, sessions examined not only the tools and skills needed to be successful in our industry, but the kinds of people and talent companies will continuously want to attract and retain. Sessions dove deeper into the importance of building a healthy and trustworthy external relationship with partners and vendors, and how these relationships will result in better quality work and a more engaged workforce. As covered in PRWeek, Monday’s event stressed the importance of PR professionals not only being an expert in their space, but making efforts to better understand marketing and other business departments.
The week continued on Tuesday at Viacom’s Sky Square Amphitheater, holding a closer lens to the people-centric issues that will impact the future PR industry. Sessions addressed how leaders can encourage a low-stress environment while setting up their teams for success. Executives from companies such as WHOSAY, Bloomberg, Thrive Global, and MSNBC & NBC News, amongst many others, addressed pressing industry issues such as the importance of creating and fostering a diverse culture and work/life integration.
Communications Week® NYC once again brought together top talent to discuss how we can improve our industry, as well as how we can better ourselves as professionals. As Kite Hill PR CEO and founder and Communications Week founder Tiffany Guarnaccia shared with attendees, "Take control and manage up. You're in control of your own universe."