Communications Week® will enter its second year in Germany on 14 October. The event will cover the value of PR and communication.
Highlights of the event will include practical presentations and interviews with industry experts, two panel discussions on values and attitudes, and an outlook for 2020.
How do journalists, marketing and PR professionals deal with values and attitudes in communication? Does modern communication today need a clear value measurement system? In the opening panel, Andreas Bartels, Head of Communications of the Lufthansa Group, Andrea Buzzi, founder and managing director of Frau Wenk, Gabriele Fischer, editor-in-chief of Brand Eins, Torsten Panzer, board member of the PR Club Hamburg and Nanna-Josephine Roloff, initiator of the petition for a reduction of the tampon tax, will discuss this issue.
In the second and final panel, Tamara Buss, Sales Director at SevenOne Media, Heiko Gregor, Managing Director at Hoffmann and Campe X, Matthias Wesselmann, CEO at fischerAppelt and Tobias Jung, Managing Director at TBWA\ Germany, discuss how to set yourself apart from the competition in 2020.
The lectures and interviews at Communications Week® Germany in Hamburg promise quick wins and insights that are intended to make all participants smarter: Whether discussing KPIs, building a brand following, or creating added value with an attitude to a current topic.
"I am already convinced of the added value of these events," explains Andrea Buzzi, CEO and founder of the Hamburg PR boutique Frau Wenk. "The past year has shown how well it can work to listen, discuss and learn for a morning. Our concern is to become a little smarter together as an industry and to network at the same time. Communications Week® is the perfect platform for this."
The 15th of October continues to Mainz with Cision, who are organizing their own event as part of Communications Week® Germany. Ninja Menning, Head of Newsroom and Media Relations at the European Space Agency with the topic "Virtual Worlds - Reality is not enough" will give a lecture.
"With the successful launch of Communications Week® in Hamburg last year, the PR and communications industry has gained a new and exciting event platform. That's why we decided to continue to actively support the event as a partner and sponsor in 2019 and to play our part in shaping the transformation of the PR and communications industry," says Juliane Herzog, Manager Field Marketing, Content & Events DACH at Cision.
The Medical Network will then bring Communications Week® Germany to Hamburg again on 17 October. Together with the Bundesverband Internetmedizin and the Gesundheitswirtschaft Hamburg, the communications consultancy for e-health companies will focus on the Digital Care Act and how valuable communication is in this context for companies in the healthcare market.
Learn more and buy tickets for the week’s events here.