We’ll kick off Communications Week directly addressing our 2019 theme of Value with industry experts who will provide different perspectives on the value of PR, media and marketing.
Location subject to change
8:00 a.m. Registration, Coffee & Networking
8:50 a.m. Opening Remarks from Tiffany Guarnaccia, CEO & Founder, Kite Hill PR & Communications Week
9:00 - 9:30 a.m. Keynote: “Insights from the Top: How PR Can Boost Your Brand”
PR has the potential to boost your brand’s awareness. Hear from one of the industry’s fastest growing brands on how they’re utilizing the power of PR and communications to drive traction and how they communicated value back to the executive team.
9:30 - 10:30 a.m. Panel: “How PR Aligns with Sales in the Modern Marketing Mix”
Future-focused communicators are meeting the growing demand to leverage earned media as a part of the sales process. With earned media being a primary vehicle for demonstrating credibility and quality, what are the best practices to adopt when aligning PR efforts with sales and marketing initiatives?
Sandra Fathi, President & Founder at Affect PR
David Benigson, Founder & CEO at Signal
Kelli Gail, Director of Industry Ad Communications at Roku
Davitha Ghiassi, Executive VP, Social & Integration at Red Havas
10:30 - 11:30 a.m. Panel: “2020 on the Horizon: What Are You Doing to Stay Ahead?”
PR, marketing and media agencies are no longer a one-stop shop. We must constantly evolve, whether through the adoption of new technologies or leveraging new platforms for communication. Today’s professionals need to be agile to be at the top of their game. Panelists will discuss why we must always have a willingness to adapt, evolve and learn from each other, including their best tips for staying ahead of the curve.
Kelly Harrison, Associate Director of Marketing Communications at R/GA
Tara Naughton, EVP, Consumer Practice Leader at MWW
11:30 - 12:30 p.m. Panel: “Winning with Audio – Bringing Sound to Your Brand”
It’s no secret that audio is hot right now! Podcasting, audio streaming, voice technology, smart speakers and so much more have launched the great audio renaissance, and everyone wants in. But how? How do communicators and marketers leverage the newfound buzz around audio to drive higher ROI and increase reach, value and engagement on campaigns? What are best practices for integrating audio technology in media plans and campaign ideas?
Esther Mireya Tejeda, SVP, Head of Corporate Communications & PR at Entercom
Kelly Dillon, Podcaster + On-Air Radio Talent at RADIO.com
Harriet Flory, SVP Global Head of Communications at VaynerMedia
12:30 - 1:00 p.m. Working Lunch Break
1:00 a.m. - 2:00 p.m. Panel: “How Non-Traditional Content Is Moving the Needle for Media Companies”
In recent years, non-traditional means of PR and marketing content have come to fruition including snackable content like gifs, memes and short-form video. Media companies need to attract users and advertisers, and one way to do that is through non-traditional content. Tech and media disruptors understand this formula, and our panelists will show you how it’s done.
Annie Granatstein, Head of WP Brand Studio at Washington Post
Natalie Vegel, Director of Public Relations at Giphy
Sara Reinis, Associate Director of Creative Strategy at Vox Media
2:00 - 3:00 p.m. Panel: “The Value of Experiences in a Digital World”
From influencer marketing to experiential, the world of PR now encompasses much more than media relations. Many of this year’s most successful PR campaigns centered around an omnichannel thought leadership and consumer engagement strategy that included live experiences.. This panel will uncover the many ways companies can drive significant traction for ROI through leveraging events and experiences to engage key audiences.
Richard Black, Chief Growth Officer at Momentum
3:00 - 3:30 p.m. Closing Networking