If a successful PR campaign isn’t measured—did it ever really exist?
Measuring communications efforts has never been easy. But whether you’re working on media relations, social media, crisis management or brand enhancement, finding and understanding the most important metrics is now essential—for both your company and your career. Don’t be left behind. At PRNEWS’ Measurement Boot Camp on October 17 at the Yale Club in New York City, experts will teach you how to tie all of your organization’s goals to the KPIs that matter most—and how to use those numbers to sharpen your next initiative.
As a partner of Communications Week, the PRSA Tri-State District will host their 5th annual regional district PRSA Tri-State Conference for public relations and communications professionals. This year, the conference theme is "Plugging Into Social Good."
Join us for a deep dive into the ways in which brands, PR practitioners and the media are addressing consumers' growing concerns about the environment, social equality, and diversity and inclusion. We’ll also bring you the state of the art in media relations, crisis management, and social media engagement through inspiring keynote speakers and panelists and interactive roundtable discussions.
THURSDAY, OCTOBER 17
We’ll kick off Communications Week directly addressing our 2019 theme of Value with industry experts who will provide different perspectives on the value of PR, media and marketing.
8:00 a.m. Registration, Coffee & Networking
8:50 a.m. Opening Remarks from Tiffany Guarnaccia, CEO & Founder, Kite Hill PR & Communications Week
9:00 - 9:35 a.m. Keynote: “Choose Your Own Adventure: Identifying the Right Application of PR for Your Client”
The counseling process, examining and reexamining client needs to meet business objectives is something that never ends… if you’re doing your job right. That sort of client jiu jitsu – the act of learning and evolving at every turn – is the state of PR today, and where the true value of PR lies.
Michael O'Brien, President of Client Experience at Ketchum will take the stage with Diane Schwartz, CEO of Ragan Communications and PR Daily, for a lively Q&A on the state of the modern consultancy and why the client journey is now an amalgam of reinvention, course correction and mastering the art of poking holes in your own ideas.
9:40 - 10:30 a.m. Panel: “How PR Aligns with Sales in the Modern Marketing Mix”
Future-focused communicators are meeting the growing demand to leverage earned media as a part of the sales process. With earned media being a primary vehicle for demonstrating credibility and quality, what are the best practices to adopt when aligning PR efforts with sales and marketing initiatives?
Moderator: Frank Washkuch
Panelists: Sandra Fathi, Matt Brown, Davitha Ghiassi
10:30 - 10:50 a.m. Networking Break
10:55 - 11:45 a.m. Panel: “2020 on the Horizon: What Are You Doing to Stay Ahead?”
PR, marketing and media agencies are no longer a one-stop shop. We must constantly evolve, whether through the adoption of new technologies or leveraging new platforms for communication. Today’s professionals need to be agile to be at the top of their game. Panelists will discuss why we must always have a willingness to adapt, evolve and learn from each other, including their best tips for staying ahead of the curve.
Moderator: Meredith Klein
Panelists include: Galina Patil, Jonny Bentwood, Kelly Harrison, Tara Naughton
11:50 - 12:40 p.m. Panel: “Winning with Audio – Bringing Sound to Your Brand”
It’s no secret that audio is hot right now! Podcasting, audio streaming, voice technology, smart speakers and so much more have launched the great audio renaissance, and everyone wants in. But how? How do communicators and marketers leverage the newfound buzz around audio to drive higher ROI and increase reach, value and engagement on campaigns? What are best practices for integrating audio technology in media plans and campaign ideas?
Moderator: Diana Marszalek
Panelists include: Esther-Mireya Tejeda, Aaron Kwittken, Kelly Dillon, Harriet Flory
12:40 - 1:10 p.m. Working Lunch
1:15 - 2:05 p.m. Panel: “How Non-Traditional Content Is Moving the Needle for Media Companies”
In recent years, non-traditional means of PR and marketing content have come to fruition including snackable content like gifs, memes and short-form video. Media companies need to attract users and advertisers, and one way to do that is through non-traditional content. Tech and media disruptors understand this formula, and our panelists will show you how it’s done.
Moderator: Max Willens
Panelists include: Annie Granatstein, Natalie Vegel, Sara Reinis, Megan Toth
2:10 - 3:00 p.m. Panel: “The Value of Experiences in a Digital World”
From influencer marketing to experiential, the world of PR now encompasses much more than media relations. Many of this year’s most successful PR campaigns centered around an omnichannel thought leadership and consumer engagement strategy that included live experiences.. This panel will uncover the many ways companies can drive significant traction for ROI through leveraging events and experiences to engage key audiences.
Moderator: Lindsay Stein
Panelists include: Richard Black, Katherine Tooley
3:00 - 3:30 p.m. Closing Networking
WEDNESDAY, OCTOBER 16
“Women alone can be powerful, but together, we can have impact.” — Shelley Zalis
For women, it’s always about being more like men at work. In the 80s, it was about dressing like them, today it’s about negotiating like them — all without coming off too unlikeable, of course. Shelley Zalis, CEO of The Female Quotient and the creator of The Girls’ Lounge, is having none of that. To her, embracing our feminine characteristics is exactly what will make women stand out everywhere we want to succeed. But what will it take for workplaces to truly agree — and benefit from gender equality? Zalis, who founded the Hollywood research firm OTX before selling it to Ipsos in 2010 for about $80 million, shares her thoughts from inside and outside the corporate boardroom.
Communications Week NY: Webinar Presented by The Content Council "The Talent Challenge Part 2: Analytics and ROI - Content Marketing Skillsets in the Digital Age"
The job of the content marketing analyst in the digital age is truly a blend of strategy, analytics and a healthy dose of creativity. Whether building your content agency, developing a content practice within your PR or digital agency or building out an in-house team, finding this incredibly important skill set is no easy task. With more channels delivering content and more pressure to deliver on ROI, the skills needed to mine data, apply attribution and deliver actionable next steps are critical.
How do you find talent that can go beyond data reporting? Someone that can articulate what is actually happening in your content marketing program and uncover the insights to influence future content development. Join us to discuss what to look for before you hire that next crucial ingredient.
Join the Content Council for Part 2 of our 3 Part webinar series: The Talent Challenge.
Communications Week NY: Webinar Presented by the PR Council: "To Lead or Leave: Exploring PR’s Issue with Rising Talent"
If you’ve spent any time in or around public relations or communications agencies, you’ve certainly witnessed departures of incredible rising talent. One day that star seems like they’re confidently making the transition from agency doer to agency leader, and the next they’ve decided to move on from the agency altogether. What are the factors that make some rising PR agency leaders stay with their agencies while others pivot out of the agency world, and what changes or solutions might agencies offer to keep them? Answering these questions is at the core of new research from the PR Council’s board of next-generation agency leaders, PRC Next.
Presenters include: Rebecca Ballard, PRC Next co-chair and head of communication and culture for Hill+Knowlton Strategies and members of the PR Council Next Board of Directors
PRSA Tri-State Conference, an annual conference addressing all things PR, marketing and communications for professionals in NY, NJ & Connecticut, will be returning to New York during Communications Week 2018.
Attendees will glean insights from PR and marketing experts covering the issues, topics and trends on every PR practitioner's mind today and thinking into the future. This year's theme will be "Automation & Media Relations: Technology to Evolve the PR World" and will feature keynote speakers from CBS, Etsy, Reuters, Amtrak, Goldman Sachs, Ben & Jerry's, Pfizer and more!
During this conference, Tiffany Guarnaccia, CEO and founder of Kite Hill PR and founder of Communications Week, will sit down with Lisa Moehlenkamp, Chief Talent Officer at FleishmanHillard to discuss how today's agencies are creating a better employee experience for agency teams today and in the future.
A government issued ID is required to attend this event. Please arrive 15-20 minutes prior to 8:00 a.m. to allow time for security check-in.
8:00 - 8:30 a.m. - Registration & Networking
8:30 - 9:15 a.m. - The Value of Differing Perspectives in PR & Marketing presented by Jet Fuel
Moderated by Paul Kontonis, CMO at Viacom’s WHOSAY
Sarah Iooss, EVP, Revenue at Mic
Ali Levitan, Head of Media Practice at General Assembly
Michael Saperstein, US Agency Lead of Waze at Google
9:15 - 10:00 a.m. - Less Stress in the Workforce - What you Can do to Thrive Fireside Chat
Moderated by Tiffany Guarnaccia, Founder and CEO of Kite Hill PR
Amy Vezzetti, Chief People Officer at Thrive Global
10:00 - 10:45 a.m. - Stepping Up to Leadership presented by Global Women in PR (GWPR)
Moderated by Elaine Teo, Founder & Managing Partner of Living Potential International
Louise Nicolson, Author and Content Consultant at Global Women in PR (GWPR)
Elise Mitchell, CEO at Mitchell PR, CEO at Dentsu Aegis PR Network and President at International Communications Consultancy Organization (ICCO)
Maggie Chan Jones, Founder and CEO of Tenshey
10:45 - 11:00 a.m. - Coffee Break
11:00 - 11:30 a.m. - Shaping a Diverse and Inclusive Culture: The Rise of Diversity & Inclusion presented by PRSA National Diversity & Inclusion
Moderated by James Shackelford, President & CEO, SomaComm, Inc. and Committee Chair, PRSA National Diversity & Inclusion
Kiersten Barnet, Deputy Chief of Staff & Manager, Bloomberg Gender Equality Index
Cheryll Forsatz, Head of Corporate Communications & PR, Ferrero USA
Andrew McCaskill, SVP Global Communications & Multicultural Marketing, Nielsen
11:30 a.m. - 12:30 p.m. - The Changing Face of Influencer Marketing presented by Viacom’s WHOSAY
Moderated by Daion Morton, Talent Coordinator of Diversity, WHOSAY
Jacques Bastien, CEO of SHADE
Sarita Nauth, Beauty Influencer and Senior Social Media Manager, VH1
Darren Wesley Martin Jr., Founder and Chairman, Streamlined Media & Communications
12:15 - 12:30 p.m. - Networking
We’ll kick off Communications Week’s fifth year directly addressing our 2018 theme “The Workforce of the Future.” Industry experts will join us to dive into the remedies of success for future PR, media and marketing professionals. Full details on the day’s programming can be found here.
9:00 - 9:20 a.m. - Registration & Networking
9:20 - 9:30 a.m. - #FutureofWork Building the Skills You Need opening remarks from Tiffany Guarnaccia
9:30 - 10:15 a.m. - The State of the PR Profession: Skills You Need for 2030 presented by PRWeek
Moderated by Steve Barrett, Editorial Director, PRWeek
Cassi Gritzmacher, Director of Corporate Affairs, Away
Fred Hawrysh, Head of Integrated Communications, Ruder Finn
Kelli Gail, Director of Ad Communications, Roku
Ray Kotcher, Non Executive Chairman, Ketchum, Professor of the Practice, Boston University College of Communication
10:15 - 11:00 a.m. - Tomorrow’s Talent: The Inevitable Future of Talent - Insights from the Inside and Outside fireside chat
Moderated by Tracy Lovatt, Founder and CEO, Omnicom's Batten & Company
Sjoerd Gehring, Global VP of Talent Acquisition and People Experience, Johnson & Johnson
11:00 - 11:45 a.m. - The Client/Agency Relationship: The Key To Building Trust presented by Business Wire
Moderated by Serena Ehrlich, Director, Product Marketing Management - Growth at Business Wire
Annie Scranton, President & Founder, Pace Public Relations
Joy Phillips, Vice President, Rubenstein
Doug Nelson, Director of Demand Generation, Justworks
11:45 a.m. - 12:00 p.m. - Networking
Full details on Wednesday’s event can be found here.
The nature of the workplace is changing fast – driven in no small part by the changing attitudes and expectations of young people entering the jobs market for the first time. Within PR and communications, we’ve seen many examples of agencies driving internal transformation and cultural overhaul in order to make their workplaces fit-for-the-future. But are we getting it right, and where is greater progress still required if we are to attract, motivate and retain the next generation of talent?
In this panel discussion, we’ll cover some of the key talent management questions facing our industry over the next decade and beyond, including:
Social purpose – how important will demonstrating your social purpose be in motivating future talent, and how will this affect which clients agencies take on?
Retention – from increasing entrepreneurship and freelancing to the move from career ladder to jungle gym, how should agencies be looking to retain young talent?
How will the spiraling cost of living – particularly in our biggest cities – impact the look and feel of the next gen PR agency?
Are agile, borderless, office-less agencies the way of the future? And how likely are we to see future generations of PR talent working four-day weeks?
The panel will be moderated by Tom Kirkham, International, VP, Kite Hill PR, and speakers will include Alexandra North, Senior PR Account Manager at Luminous PR, a UK agency supporter of the inaugural Communications Week in London, Francis Ingham, Director General, PRCA and Chief Executive, ICCO and Alexandra Lewington, Chairman, PRCA Recruiters Forum, Head of PR & Communications Recruitment, Reuben-Sinclair and Georgina Blizzard, Co-Founder, The PR Network.
Join the conversation on social at @CommsWeekGlobal using #CommsWeekLNDN.
From the city's bid to welcome Amazon's second office to the startups, as well as major players, calling the 6ix home, Toronto is rapidly establishing itself as a tech hub among the likes of New York. As this shift happens, we'll take a look at the role of communications in the workplace of the future. Press Pillay, a socially-conscious digital communications agency, will be hosting the inaugural Communications Week Toronto.
Communications Week Toronto will engage those in, and interested in, the field of communications. From agency founders to communications students, everyone is welcome to attend to discuss the implications of "The Workforce of the Future."
PR pros must master the latest platforms and strategies to bolster the brands they represent. Traditional approaches have given way to tactics that facilitate direct conversations with key stakeholders. From AI to VR, from analytics to workplace considerations, communicators have myriad tools at their disposal. The challenge: learning how to use them to their full effect, while securing the trust, credibility, ROI, and brand equity essential to any PR activity. The solution: PRDecoded, which will provide a master class on the best tools, tactics, and guidelines to ensure communicators thrive in an ever-evolving digital world.
Friday morning's talks will explore the week's theme, "Truth in Communications."
8:30 a.m. Doors open for coffee and networking.
9:00 a.m. Fireside Chat: "Why Truth Matters in the Days of Fake News." Ethan McCarty, Global Head of Employee Communications at Bloomberg joins Frank Washkuch, News Editor at PRWeek.
10:00 a.m. Panel: “PR State of the Union: Fake News, Emerging Tech and Reputation as Currency." Brought to you by Affect PR, this panel will cover how the PR industry is undergoing a rapid transformation. From rapidly shrinking newsrooms and the rise of fake news to emerging technology like AI and VR, the critical role of corporate reputation is a risk. PR pros need to fully understand the 'state of the union' in order to rise to unprecedented industry challenges and create new opportunities for the brands that they represent. Moderated by Michael Kaminer, Editor of the annual PR Power 50 for the Observer.
Katie Creaser, VP at Affect PR
Siobhan Aalders, Head of Global Communications at Shutterstock
Damaso Reyes, Director of Community Partnerships & Engagement at the News Literacy Project
Duy Linh Tu, Associate Professor of Professional Practice & Director, Digital Media Program at Columbia School of Journalism
11:00 a.m. Closing Remarks: "5 Takeaways from Communications Week 2017." Communications Week Founder, Tiffany Guarnaccia, will cover key takeaways and hot-button issues from Communications Week 2017.
Miss a session? Check out our blog for session recaps from the week at commsweek.com/blog! This event will wrap up the many exciting events that took place during Communications Week 2017.
Event: NY Women in Communications Presents “The Clicks Are In: How Major Media Brands Maintain Trust in the Era of Viral Media”
No matter what they say, size still matters, which continues to lead too many digital and social publishers to push the boundaries on accountability. When social media posts equal news, when dozens of sites re-interpret news without reporting on it themselves, when opinions are formed and spread in the blink of a tweet, how are trusted brands staying accountable and authentic? And how is this impacting their bottom line? This event will answer these questions and more with insight from NY WICI experts.
Event: PRSA-NY Communications Week Program: New World (Dis)Order: European P.R. in an Age of Political & Economic Change
Trump. Brexit. Social media and digital PR. Irrespective of your point of view, the old world order is changing forcing PR pros to adapt to the continuously shifting environment.
At this special international PR roundtable, meet a group of European independent agency owners and senior practitioners. They’ll discuss their work and the competitive landscape. Learn about which market segments are hot and which are not. Find out about the state of social media, healthcare PR, financial services, tech PR, investor relations and best practices for working with global clients who operate in Europe.
What are the job opportunities for U.S. practitioners moving to Europe? Are there barriers including language and gender?
PRSA-NY will probe the notion of “fake news” and how that plays in Europe. Are the ethics of PR practitioners similar to those in the U.S.? Does government control how PR practitioners represent themselves, and their clients?
Come prepared with your own questions. Arrive early and meet/mingle with guests and panelists during the pre-roundtable mixer. Attendees to this session will gain a solid understanding of the state of the European PR market and how/if it contrasts with the U.S. market.
Event: #CommsWeekNY Morning Session: “Leveraging Influencers to Breakthrough While Ensuring Transparency and Authenticity”
This Wednesday morning discussion will cover the intricacies of influencer marketing in the world of PR. Panelists will share key takeaways on how brands can amplify traditional PR campaigns through strategic influencer partnerships.
Our "Leveraging Influencers to Break Through While Ensuring Transparency and Authenticity” panel will include Armando Triana, Social Media Director at Coyne PR; Paul Kontonis, CMO at WHOSAY; Matt Heindl, Senior Director, Social Content & Engagement Strategy at SapientRazorfish_ and Robbin Mangano, Influencer, and Co-founder at R Public Relations (RPR), moderated by Bill Evans, Head of Strategic Growth and Innovation at MSLGROUP and Influencer Committee Member at PR Council.
This event will be hosted by our location partner, Blender Workspace, a leading luxury workspace located in the NoMad neighborhood of New York City.
Webinar: The PR Council Presents “Recommitting to Core Values: The Role of Ethics in a Volatile Communications Landscape”
The PR Council (PRC) presents a webinar exploring the ethical dimensions of today’s highly volatile communications landscape. From “alternative facts” and “fake news” to debates over the role and value of the media, we’re standing at a critical crossroads in the communications field.
What responsibility do organizations have to be transparent? What’s their relationship to the facts they put into the public domain? Are we living in a post-fact world? When can “positioning” go too far? And what are our individual and collective responsibilities as communications professionals?
Presented by Anne Green, President and CEO of CooperKatz, this webinar will take on these and other critical issues of the day, drawn from the PRC’s 2017 blog series Ethics: Exploring Core Communications Values. This is a FREE Communications Week webinar.
Event: 2017 PRSA Tri-State Conference "What now? Maintaining your PR integrity in the post-truth era"
Case studies, insights, and professional development for strategic communicators. #TriStateConf
This October, the PRSA Tri-State will be hosting its annual one-day conference on all things public relations, marketing and communications, bringing together PR professionals from New York, New Jersey and Connecticut.
Attendees will glean insights from PR and marketing experts covering the issues, topics and trends on every PR practitioner's mind today and thinking into the future. 2016 panel sessions covered influencer relations, the evolving landscape of content creation and distribution, crisis communications, the art of the pitch, measurement and analytics and so much more - 2017 will advance these discussions and look at how PR professionals can maintain integrity in the post-truth era.
In these days of fake news, distrust and content proliferation, one of the ways brands can stand out from the crowd is with trusted content that benefits the audience. So, how can you develop content that instills confidence in consumers? What does openness look like? And, how can companies find their true authentic voice?
Presented by Lori Greene, Founder of LPG Enterprises, join us as we ask our esteemed panelists these and other critical questions.
Join Communications Week as we wrap up the week with some of our organization partners. Sessions will highlight some of the biggest trends, including content marketing and more.
- 9AM Morning Remarks
- Join Tiffany Guarnaccia, the Founder of Communications Week, CEO of Kite Hill PR and former Director of Communications for The Huffington Post, as she introduces the final sessions and shares highlights from Communications Week 2016.
- 9:30AM Panel: How Technology is Changing the Content Marketing Landscape?
- Custom publishing has been around for well over a century, but the rapid change in technology in the past 10 years has taken this industry from a print-based discipline to an exciting and varied multi-channel practice. Content agencies are no longer the sole creators of content strategy now publishers, PR companies and media partners are creating content for brand clients. It seems everyone is getting in on the act. Our panel of experts will discuss developing and distributing content across new and innovative platforms - and where print fits in a digital era.
- Moderated by The Content Council's Lori Greene, founder LPG Enterprises, panelists include Denise Burrell-Stinson, T Brand Studio, The New York Times; Sloan Gaon, CEO, PulsePoint; Cam Brown, founder & CEO, King Fish Media; Janet Levine, Group Planning Director, Mindshare and Randi Liodice, SVP, Kaplow.
- 11AM Panel: Leveraging Video for Immersive Storytelling | How to Incorporate VR and 360 Video into Your Content Strategy
- Hot tech trends like 360 video and augmented reality have the ability to transform storytelling for brands, creating completely immersive experiences without ever meeting the consumer directly. In fact, these platforms allow companies to provide 'even better than reality' environments through ideal conditions that showcase extreme customer experiences.
- This panel will feature experts in journalism, technology and PR, including Katie Creaser, VP at Affect, a social media and PR agency; Laura Clayton McDonnell, GM Microsoft; Duy Linh Tu, associate professor of professional practice & director, digital media program, Columbia Graduate School of Journalism Technologies; moderated by Sean Czarnecki, corporate reporter, PRWeek.
Space is limited. Doors open at 8:30 a.m. for coffee and networking.
Your news has to reach a lot of online audiences with short attention spans. How do you capture as large an audience as possible? Today, the biggest and most engaged communities are on sites like Reddit. In this webinar, Mark S. Luckie, head of media and journalism, Reddit Inc., share best practices for engaging the Reddit community, including Ask Me Anythings (AMAs).
Glossy, Digiday media's new publication, explores the intersection of fashion and technology. This event brings it to life. As the digital landscape evolves, fashion retailers must adapt to stay on the cutting edge of the competition. The Glossy Forum will convene the leading marketing and brand executives to discuss a slew of topics in fashion and luxury, including video trends, mobile momentum, sustainability, platform content distribution and in-store innovations. Space is limited.
The Content Council will be hosting a special webinar during Communications Week on augmented and virtual reality.
We are on the brink of a very exciting technology platform that is causing a lot market buzz. Welcome to Augmented Reality and Virtual Reality, where the worlds of creativity, strategy and technology combine to create customer and brand experiences like nothing before. From B2C to B2B, and across every business sector, content marketers and brand marketers are experimenting with AR and VR.So how do you go about building it out as a content agency capability? When is it the right solution for your clients? How do you educate your clients about the possibilities with the technology, what are the barriers, what does the market demand, and what is the future? Please join this webinar as a panel of senior leaders active in content marketing share their perspectives in a lively panel discussion on the world augmented and virtual reality.
Registration is free for members of The Content Council. Fees apply for non-members.
CommPRO.biz & Equities.com invite you to attend the Financial Communications & Innovation Forum. This event will take a deep dive into financial corporate messaging, targeting stakeholders, including investors, analysts, employees and directors at both public and private companies. Keynote speakers will focus on the impact of social media and the 24/7 news cycle in the C-suite messaging strategy.
Speakers include Michael Becker, EVP, International Business Strategy at Business Wire; Eli Broverman, Co-Founder & President at Betterment; Marc Dreschler, SVP, Financial Communications at Ketchum; Annie Massa, Bloomberg News Reporter and Caleb Silver, VP, Content at Investopedia.
The PR Council's webinar will discuss the value of drivers that define a successful, growing and profitable firm. Join Prosper Group and David Bosses, who has served as the CFO/COO for several global marketing services agencies, to broaden your agencies opportunities for long-term success. Learn more and register here!
Join Communications Week for a morning of networking, keynotes and expert panel sessions exploring our theme "Reinventing the Industry" with speakers from the biggest brands and agencies. Doors open at 8:30 a.m. for coffee and networking.
- 9AM Opening Remarks
- Join Erin Ade, host of BizWire TV to kick off the week. She'll introduce the day's sessions and tee up key trends shaping the future of the industry.
- 9:10AM Guest Speaker: PepsiCo's Angela Tucciarone
- Join Angela Tucciarone, senior manager, PepsiCo Brand Communications, in a fireside chat with PRWeek's Frank Washkuch.
- 9:30AM Panel: Reinventing Brands Through Communications
- How have brands leveraged creative communications strategies to reinvent themselves? What works when you are trying to reach and resonate with consumers?
- Speakers include Dan Mazei, Reebok, Global Newsroom; David Berkowitz, Serial Marketer and previous CMO of MRY; Wendy Goldberg, EVP & CCO of iHeartMedia; Bruce Kelley, Chief Content Officer at Reader's Digest; moderated by Patrick Coffee of Adweek.
- 11AM Panel: Bot or Not... Is AI the Future of PR and Content Creation?
- Is artificial intelligence the future of communications? Bots are writing AP stories and branded content, but do bots know best? Could IBM’s Watson outmaneuver a skilled professional at creating content? Do we need to reinvent ourselves as managers of technology tools instead of creatives and comms strategists?
- Speakers include Michelle Castillo, advertising & media reporter, CNBC Digital; Jennifer Wise, senior analyst serving B2C marketing professionals, Forrester; Carol Chung, SVP media technology, Digitas; Merrill Brown, Director, School of Communication and Media, Montclair State University, moderated by Andy Morris, CEO Code Morris.
Join the PRSA-NY chapter for an opportunity to learn from a panel of media influencers as they give an inside look at their outlets and reveal how today's PR professionals can work best with them to garner the best coverage for their clients. For many clients, national broadcast represents the Holy Grail of media placements, but securing coverage doesn’t have to be elusive. Join the Meet the Media: National Broadcast panel to learn about the elements of booking a successful segment, and the state of the current broadcast landscape — both on-air and online. Hear from top national broadcast contacts about the roles they play at their respective outlets, what types of stories/guests/topics they are interested in, how they like to receive "pitches", and how PR professionals can work better with them. Event details and participating panelists listed below.
This year, PRSA Tri-State's Conference will feature a keynote from Justin McConney, Director of New Media for The Trump Organization. He founded and has overseen The Trump Organization’s social media department since 2011. With Justin’s unique strategy, Donald Trump’s social media accounts became some of the most influential accounts in social media, eventually changing the way Presidential campaigns used social media. Be sure to snag your ticket to hear from top PR and marketing pros, including thought leaders from Refinery29, Girl With No Job, KIND Snacks and more.
Join NYWICI (New York Women in Communications) for a special Communications Week Cocktails & Conversations event.
Whether a tech start-up or a legacy media powerhouse, the spirit of entrepreneurialism is in greater demand than ever before. This panel of industry experts will share how they've reinvented not only themselves, but their businesses to change media and communications world around them.
Moderated by Rachel Sklar, Fouder/CEO, The Li.st, with panelists Jeannine Shao Collins, co-founder and co-CEO, Girl Starter; Maria Otero, esq., founder and president, Women's Venture Fund; Maggie Murphy, Editorial Content Director, Texture and communications consultant, Mistrella Murphy.