We’ll kick off Communications Week directly addressing our 2019 theme of Value with industry experts who will provide different perspectives on the value of PR, media and marketing. Look out for speaker announcements coming soon!
Location subject to change
8:00 a.m. Registration, Coffee & Networking
8:50 a.m. Opening Remarks from Tiffany Guarnaccia, CEO & Founder, Kite Hill PR & Communications Week
9:00 - 9:30 a.m. Keynote: “Insights from the Top: How PR Can Boost Your Brand”
PR has the potential to boost your brand’s awareness. Hear from one of the industry’s fastest growing brands on how they’re utilizing the power of PR and communications to drive traction and how they communicated value back to the executive team.
9:35 - 10:35 a.m. Panel: “How PR Aligns with Sales in the Modern Marketing Mix”
Future-focused communicators are meeting the growing demand to leverage earned media as a part of the sales process. With earned media being a primary vehicle for demonstrating credibility and quality, what are the best practices to adopt when aligning PR efforts with sales and marketing initiatives?
10:40 - 11:25 a.m. Fireside Chat: “2020 on the Horizon: What Are You Doing to Stay Ahead?”
PR, marketing and media agencies are no longer a one-stop shop. We must constantly evolve, whether through the adoption of new technologies or leveraging new platforms for communication. Today’s professionals need to be agile to be at the top of their game. Panelists will discuss why we must always have a willingness to adapt, evolve and learn from each other, including their best tips for staying ahead of the curve.
11:25 - 11:45 a.m. Refreshments and Networking Break
11:50 a.m. - 12:20 p.m. Keynote: “How Non-Traditional Content Is Moving the Needle for Media Companies”
In recent years, non-traditional means of PR and marketing content have come to fruition including snackable content like gifs, memes and short-form video. Media companies need to attract users and advertisers, and one way to do that is through non-traditional content. Tech and media disruptors understand this formula, and our keynote speaker will show you how it’s done.
12:25 - 1:25 p.m. Panel: “The Value of Experiences in a Digital World”
From influencer marketing to experiential, the world of PR now encompasses much more than media relations. Many of this year’s most successful PR campaigns centered around an omnichannel thought leadership and consumer engagement strategy that included live experiences.. This panel will uncover the many ways companies can drive significant traction for ROI through leveraging events and experiences to engage key audiences.
1:30 - 2:00 p.m. Fireside Chat “A New DTC Mindset: What Communications Professionals Can Learn from Today’s Leading Direct to Consumer Brands”
Communications now requires more authenticity than ever before. This session will address strategies and lessons public relations professionals can learn from DTC brands’ approach to communications. We’ll cover how B2B and B2C brands can connect directly with consumers in an impactful way that will result in higher brand affinity.
2:00 - 3:00 p.m. Closing Networking