We’ll kick off Communications Week directly addressing our 2019 theme of Value with industry experts who will provide different perspectives on the value of PR, media and marketing.
8:00 a.m. Registration, Coffee & Networking
8:50 a.m. Opening Remarks from Tiffany Guarnaccia, CEO & Founder, Kite Hill PR & Communications Week
9:00 - 9:35 a.m. Keynote: “Choose Your Own Adventure: Identifying the Right Application of PR for Your Client”
The counseling process, examining and reexamining client needs to meet business objectives is something that never ends… if you’re doing your job right. That sort of client jiu jitsu – the act of learning and evolving at every turn – is the state of PR today, and where the true value of PR lies.
Michael O'Brien, President of Client Experience at Ketchum will take the stage with Diane Schwartz, CEO of Ragan Communications and PR Daily, for a lively Q&A on the state of the modern consultancy and why the client journey is now an amalgam of reinvention, course correction and mastering the art of poking holes in your own ideas.
9:40 - 10:30 a.m. Panel: “How PR Aligns with Sales in the Modern Marketing Mix”
Future-focused communicators are meeting the growing demand to leverage earned media as a part of the sales process. With earned media being a primary vehicle for demonstrating credibility and quality, what are the best practices to adopt when aligning PR efforts with sales and marketing initiatives?
Moderator: Frank Washkuch
Panelists: Sandra Fathi, Matt Brown, Davitha Ghiassi
10:30 - 10:50 a.m. Networking Break
10:55 - 11:45 a.m. Panel: “2020 on the Horizon: What Are You Doing to Stay Ahead?”
PR, marketing and media agencies are no longer a one-stop shop. We must constantly evolve, whether through the adoption of new technologies or leveraging new platforms for communication. Today’s professionals need to be agile to be at the top of their game. Panelists will discuss why we must always have a willingness to adapt, evolve and learn from each other, including their best tips for staying ahead of the curve.
Moderator: Meredith Klein
Panelists include: Galina Patil, Jonny Bentwood, Kelly Harrison, Tara Naughton
11:50 - 12:40 p.m. Panel: “Winning with Audio – Bringing Sound to Your Brand”
It’s no secret that audio is hot right now! Podcasting, audio streaming, voice technology, smart speakers and so much more have launched the great audio renaissance, and everyone wants in. But how? How do communicators and marketers leverage the newfound buzz around audio to drive higher ROI and increase reach, value and engagement on campaigns? What are best practices for integrating audio technology in media plans and campaign ideas?
Moderator: Diana Marszalek
Panelists include: Esther-Mireya Tejeda, Aaron Kwittken, Kelly Dillon, Harriet Flory
12:40 - 1:10 p.m. Working Lunch
1:15 - 2:05 p.m. Panel: “How Non-Traditional Content Is Moving the Needle for Media Companies”
In recent years, non-traditional means of PR and marketing content have come to fruition including snackable content like gifs, memes and short-form video. Media companies need to attract users and advertisers, and one way to do that is through non-traditional content. Tech and media disruptors understand this formula, and our panelists will show you how it’s done.
Moderator: Max Willens
Panelists include: Annie Granatstein, Natalie Vegel, Sara Reinis, Megan Toth
2:10 - 3:00 p.m. Panel: “The Value of Experiences in a Digital World”
From influencer marketing to experiential, the world of PR now encompasses much more than media relations. Many of this year’s most successful PR campaigns centered around an omnichannel thought leadership and consumer engagement strategy that included live experiences.. This panel will uncover the many ways companies can drive significant traction for ROI through leveraging events and experiences to engage key audiences.
Moderator: Lindsay Stein
Panelists include: Richard Black, Katherine Tooley
3:00 - 3:30 p.m. Closing Networking