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Webinar: presents PR Tech for Campaign Measurement


In partnership with, we're excited to cover the latest technologies and tools to measure PR campaigns. Measurement continues to bubble up to the top of our industry's hot issue list. In an era of data-driven decision making, PR professionals have to prove the value of PR campaigns to an organization's c-suite. This webinar will bring together communications thought leaders who will share best practices for engaging audiences and measuring success.  Speakers include: 

  • Allyson Hugley, President of Measurement and Analytics, Weber Shandwick
  • KayAnn Schoeneman, Vice President of Global Research, Ketchum 
  • Heidi Sullivan, Senior Vice President and Product Lead, Cision