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Event: PRSA-NY Communications Week Program: New World (Dis)Order: European P.R. in an Age of Political & Economic Change

  • New York Institute of Technology 16 West 61 St., 11th Floor Auditorium New York, NY 10023 (map)

Trump. Brexit. Social media and digital PR. Irrespective of your point of view, the old world order is changing forcing PR pros to adapt to the continuously shifting environment.

At this special international PR roundtable, meet a group of European independent agency owners and senior practitioners. They’ll discuss their work and the competitive landscape. Learn about which market segments are hot and which are not. Find out about the state of social media, healthcare PR, financial services, tech PR, investor relations and best practices for working with global clients who operate in Europe.

What are the job opportunities for U.S. practitioners moving to Europe? Are there barriers including language and gender?

PRSA-NY will probe the notion of “fake news” and how that plays in Europe. Are the ethics of PR practitioners similar to those in the U.S.? Does government control how PR practitioners represent themselves, and their clients?

Come prepared with your own questions. Arrive early and meet/mingle with guests and panelists during the pre-roundtable mixer. Attendees to this session will gain a solid understanding of the state of the European PR market and how/if it contrasts with the U.S. market.