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Event: NY Women in Communications Presents “The Clicks Are In: How Major Media Brands Maintain Trust in the Era of Viral Media”

  • Time Inc. 225 Liberty Street New York, NY, 10281 (map)

No matter what they say, size still matters, which continues to lead too many digital and social publishers to push the boundaries on accountability. When social media posts equal news, when dozens of sites re-interpret news without reporting on it themselves, when opinions are formed and spread in the blink of a tweet, how are trusted brands staying accountable and authentic? And how is this impacting their bottom line? This event will answer these questions and more with insight from NY WICI experts.