If you’ve spent any time in or around public relations or communications agencies, you’ve certainly witnessed departures of incredible rising talent. One day that star seems like they’re confidently making the transition from agency doer to agency leader, and the next they’ve decided to move on from the agency altogether. What are the factors that make some rising PR agency leaders stay with their agencies while others pivot out of the agency world, and what changes or solutions might agencies offer to keep them? Answering these questions is at the core of new research from the PR Council’s board of next-generation agency leaders, PRC Next.
Presenters include: Rebecca Ballard, PRC Next co-chair and head of communication and culture for Hill+Knowlton Strategies and members of the PR Council Next Board of Directors