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Communications Week NY: New York Women in Communications (NYWICI) "Power of the Pack" Panel

  • The New York Times 620 8th Avenue New York, NY, 10018 620 8th Avenue New York, NY, 10018 United States (map)

“Women alone can be powerful, but together, we can have impact.” — Shelley Zalis

For women, it’s always about being more like men at work. In the 80s, it was about dressing like them, today it’s about negotiating like them — all without coming off too unlikeable, of course. Shelley Zalis, CEO of The Female Quotient and the creator of The Girls’ Lounge, is having none of that. To her, embracing our feminine characteristics is exactly what will make women stand out everywhere we want to succeed. But what will it take for workplaces to truly agree — and benefit from gender equality? Zalis, who founded the Hollywood research firm OTX before selling it to Ipsos in 2010 for about $80 million, shares her thoughts from inside and outside the corporate boardroom.