"Get me in (or out) of the news” may have been justifiable reasoning for the value that PR and comms bring to a brand or organization 20+ years ago but times have changed!
As communicators, we are expected to demonstrate the measurable business impact we bring through our craft and the investment we receive. This is a tough challenge for media relations and classic PR alone and an even greater one when you factor the full spectrum of earned-centric marketing capabilities (e.g. content development, social media strategy and activation, influencers engagement…and more!).
Fortunately, our industry is evolving fast and with the right data and analytics frameworks & tools, communicators are getting closer to showing the true value they bring- and in turn- getting a greater seat at the table. The journey is still long, but we are progressing rapidly and with a clear goal in mind: delivering great work, enforcing its value and getting the credit it deserves.
Webinar attendees will take away:
Examples/use cases of how agency leaders have used data/analytics to build trust/transparency with clients
Creative ideas/approaches to delivering impactful campaigns through data
Where value starts – steps to securing PR’s “seat at the table”
Steve Bauer, Senior Vice President & Partner at FleishmanHillard
Christa Conte, SVP, Head of Digital Commerce, Hotwire
Antoine Harary, Global Managing Director at Edelman Intelligence
Chuck Hemann, Managing Director, Analytics / Head of Digital Analytics at W2O Group