There are numerous ways to embrace content marketing and multiple players who are getting in on the game. Should content marketing be owned by the marketing or PR department? Which platforms should PR professionals use to be successful in today's new "pay for editorial play" world? This panel will be moderated by Inc. columnist Michael Rovner. Panelists include:
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Earlier Event: October 20Panel: What's Driving Innovation in Communications?
Later Event: October 20One-on-One: Bitly and Campaign US