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Kick Off: One-on-One with Cathy Baron Tamraz

  • 156 5th Ave New York, NY, 10010 United States (map)

TUESDAY

Join Business Wire Chairman and CEO Cathy Baron Tamraz for a discussion on the impact of technology and proliferation of social channels across the communications industry. From global newswires to local publications, technology has directly changed how news is broken, distributed and consumed. How do reporters learn about breaking news, when news is everywhere? How can companies of all sizes cut through the selfies to reach their target audience and motivate them to act? Tamraz will share insights and reveal findings from the 2015 Business Wire Media Survey, providing strategic and tactical steps for successful communications plans. Tamraz will be interviewed by PRWeek's Frank Washkuch.