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Event: #CommsWeekNY Morning Session: The Role of PR and Marketing in a World of Fake News

  • LMHQ 150 Broadway 20th Floor New York, NY 10038 (map)

Friday morning's talks will explore the week's theme, "Truth in Communications."

  • 8:30 a.m. Doors open for coffee and networking.

  • 9:00 a.m. Fireside Chat: "Why Truth Matters in the Days of Fake News." Ethan McCarty, Global Head of Employee Communications at Bloomberg joins Frank Washkuch, News Editor at PRWeek.

  • 10:00 a.m. Panel: “PR State of the Union: Fake News, Emerging Tech and Reputation as Currency." Brought to you by Affect PR, this panel will cover how the PR industry is undergoing a rapid transformation. From rapidly shrinking newsrooms and the rise of fake news to emerging technology like AI and VR, the critical role of corporate reputation is a risk. PR pros need to fully understand the 'state of the union' in order to rise to unprecedented industry challenges and create new opportunities for the brands that they represent. Moderated by Michael Kaminer, Editor of the annual PR Power 50 for the Observer.

    • Katie Creaser, VP at Affect PR

    • Siobhan Aalders, Head of Global Communications at Shutterstock

    • Damaso Reyes, Director of Community Partnerships & Engagement at the News Literacy Project

    • Duy Linh Tu, Associate Professor of Professional Practice & Director, Digital Media Program at Columbia School of Journalism

  • 11:00 a.m. Closing Remarks: "5 Takeaways from Communications Week 2017." Communications Week Founder, Tiffany Guarnaccia, will cover key takeaways and hot-button issues from Communications Week 2017.

Miss a session? Check out our blog for session recaps from the week at commsweek.com/blog! This event will wrap up the many exciting events that took place during Communications Week 2017.