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Communications Week NY: Webinar Presented by The Content Council "The Talent Challenge Part 2: Analytics and ROI - Content Marketing Skillsets in the Digital Age"

Content marketing in the digital age requires roles that blend creative, technology, and analytics. One in two content jobs require SEO skills — and there is demand for the gifted storyteller who understands the power of analytics and optimization.

Organizations must seek individuals with more than one area of expertise for roles that range from content marketing specialists, content managers, content directors, content creators, to business development, client services and project management.

How do you find talent that can go beyond simply creating a great content program, and can articulate what is actually happening in a content marketing program? Join us for Part 2 of our 3 Part webinar series: The Talent Challenge.