Full details on Tuesday’s programming can be found here. Sessions include:
The value of diverse perspectives in PR & Marketing
From the frontline to behind the scenes, Jet Fuel and other industry executives will talk about who's getting it wrong and who's getting it right when it comes to diversity and inclusion.
Less Stress in the Workforce - What you Can do to Thrive
Amy Vezzetti, Chief People Officer at Thrive Global, will discuss how we can create a better workplace environment for the future, focusing on PR professionals and reporters in particular.
Stepping Up to Leadership - Panel moderated by Susan Hardwick, Managing Director, Hardwick PR and Co-Founder, Joint President at Global Women in PR (GWPR). Speakers will include Louise Nicholson, Author and Content Consultant at Global Women in PR (GWPR), Maggie Chan Jones, CEO & founder, Tenshey and Elise Mitchell, CEO at Mitchell PR, CEO at Dentsu Aegis PR Network and President at International Communications Consultancy Organization (ICCO).
Shaping a Diverse and Inclusive Culture: The Rise of Diversity & Inclusion - Panel moderated by James Shackelford, President & CEO, SomaComm, Inc. and Committee Chair, PRSA National Diversity & Inclusion. Speakers will include Kiersten Barnet, Deputy Chief of Staff & Manager, Bloomberg Gender Equality Index, Errol Cockfield, Senior Vice President, Communications, MSNBC & NBC News and Andrew McCaskill, SVP Global Communications & Multicultural Marketing, Nielsen.
The Changing Face of Influencer Marketing
A panel moderated by Viacom’s WHOSAY CMO Paul Kontonis while discuss the role diversity now plays within influencer marketing. From Cover Girl's #LashEquality campaign with James Charles, old brands are leveraging new faces to showcase and celebrate the diversity of their consumers. Additional speakers to be announced.