50+ Industry Leaders. 3 Days Of Innovation.
The Future of Communications Conference brings together internal and external communications, marketing and HR functions to focus on what’s next: guiding organizations through continuous disruption. This is where the conversation moves beyond merely spotting trends to how best to implement for real business impact.
Networking Reception
Future Of Communications Conference
The Future of Communications Conference brings together internal and external communications, marketing and HR functions to focus on what’s next: guiding organizations through continuous disruption. This is where the conversation moves beyond merely spotting trends to how best to implement for real business impact.
Borrowing Expertise: Navigating Global Media Differences to Fuel AI Search Results
As AI‑driven search tools increasingly lean on trusted journalism and authoritative sources, credible earned media across markets is becoming even more critical for global brands. Yet clients often need visibility in countries where their agency has no physical presence, different media norms, and sometimes different languages.
IPREX member agencies — 45 agencies across 100 markets — regularly borrow one another’s on‑the‑ground expertise to solve exactly this problem. This session explores the nuances of media relations across three diverse markets to help you anticipate where differences may lurk and how they should shape your approach. Experts from each country will compare their media landscapes, while attendees from other regions are invited to add perspectives and questions, so you leave better equipped to advise clients with global media needs.