Monday Tuesday Wednesday Thursday Friday
Mon Tues Wed Thurs Fri
Oct
20
8:30am 8:30am

Event: #CommsWeekNY Morning Session: The Role of PR and Marketing in a World of Fake News

Friday morning's talks will explore the week's theme, "Truth in Communications."

  • 8:30 a.m. Doors open for coffee and networking.

  • 9:00 a.m. Fireside Chat: "Why Truth Matters in the Days of Fake News." Ethan McCarty, Global Head of Employee Communications at Bloomberg joins Frank Washkuch, News Editor at PRWeek.

  • 10:00 a.m. Panel: “PR State of the Union: Fake News, Emerging Tech and Reputation as Currency." Brought to you by Affect PR, this panel will cover how the PR industry is undergoing a rapid transformation. From rapidly shrinking newsrooms and the rise of fake news to emerging technology like AI and VR, the critical role of corporate reputation is a risk. PR pros need to fully understand the 'state of the union' in order to rise to unprecedented industry challenges and create new opportunities for the brands that they represent. Moderated by Michael Kaminer, Editor of the annual PR Power 50 for the Observer.

    • Katie Creaser, VP at Affect PR

    • Siobhan Aalders, Head of Global Communications atShutterstock

    • Damaso Reyes, Director of Community Partnerships & Engagement at the News Literacy Project

    • Duy Linh Tu, Associate Professor of Professional Practice & Director, Digital Media Program at Columbia School of Journalism

  • 11:00 a.m. Closing Remarks: "5 Takeaways from Communications Week 2017." Communications Week Founder, Tiffany Guarnaccia, will cover key takeaways and hot-button issues from Communications Week 2017.

Miss a session? Check out our blog for session recaps from the week at commsweek.com/blog! This event will wrap up the many exciting events that took place during Communications Week 2017.

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Oct
19
8:00am 8:00am

Event: NY Women in Communications Presents “The Clicks Are In: How Major Media Brands Maintain Trust in the Era of Viral Media”

No matter what they say, size still matters, which continues to lead too many digital and social publishers to push the boundaries on accountability. When social media posts equal news, when dozens of sites re-interpret news without reporting on it themselves, when opinions are formed and spread in the blink of a tweet, how are trusted brands staying accountable and authentic? And how is this impacting their bottom line? This event will answer these questions and more with insight from NY WICI experts. 

 

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Oct
18
6:00pm 6:00pm

Event: PRSA-NY Communications Week Program: New World (Dis)Order: European P.R. in an Age of Political & Economic Change

Trump. Brexit. Social media and digital PR. Irrespective of your point of view, the old world order is changing forcing PR pros to adapt to the continuously shifting environment.

At this special international PR roundtable, meet a group of European independent agency owners and senior practitioners. They’ll discuss their work and the competitive landscape. Learn about which market segments are hot and which are not. Find out about the state of social media, healthcare PR, financial services, tech PR, investor relations and best practices for working with global clients who operate in Europe.

What are the job opportunities for U.S. practitioners moving to Europe? Are there barriers including language and gender?

PRSA-NY will probe the notion of “fake news” and how that plays in Europe. Are the ethics of PR practitioners similar to those in the U.S.? Does government control how PR practitioners represent themselves, and their clients?

Come prepared with your own questions. Arrive early and meet/mingle with guests and panelists during the pre-roundtable mixer. Attendees to this session will gain a solid understanding of the state of the European PR market and how/if it contrasts with the U.S. market. 

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Oct
18
8:30am 8:30am

Event: #CommsWeekNY Morning Session: “Leveraging Influencers to Breakthrough While Ensuring Transparency and Authenticity”

This Wednesday morning discussion will cover the intricacies of influencer marketing in the world of PR. Panelists will share key takeaways on how brands can amplify traditional PR campaigns through strategic influencer partnerships.

Our "Leveraging Influencers to Break Through While Ensuring Transparency and Authenticity” panel will include Armando Triana, Social Media Director at Coyne PR; Paul Kontonis, CMO at WHOSAY; Matt Heindl, Senior Director, Social Content & Engagement Strategy at SapientRazorfish_ and Robbin Mangano, Influencer, and Co-founder at R Public Relations (RPR), moderated by Bill Evans, Head of Strategic Growth and Innovation at MSLGROUP and Influencer Committee Member at PR Council.

This event will be hosted by our location partner, Blender Workspace, a leading luxury workspace located in the NoMad neighborhood of New York City.

 

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Oct
17
1:00pm 1:00pm

Webinar: The PR Council Presents “Recommitting to Core Values: The Role of Ethics in a Volatile Communications Landscape”

The PR Council (PRC) presents a webinar exploring the ethical dimensions of today’s highly volatile communications landscape. From “alternative facts” and “fake news” to debates over the role and value of the media, we’re standing at a critical crossroads in the communications field.

What responsibility do organizations have to be transparent? What’s their relationship to the facts they put into the public domain? Are we living in a post-fact world? When can “positioning” go too far? And what are our individual and collective responsibilities as communications professionals?

Presented by Anne Green, President and CEO of CooperKatz, this webinar will take on these and other critical issues of the day, drawn from the PRC’s 2017 blog series Ethics: Exploring Core Communications Values. This is a FREE Communications Week webinar.

 

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Oct
17
8:30am 8:30am

Event: 2017 PRSA Tri-State Conference "What now? Maintaining your PR integrity in the post-truth era"

  • NYU Kimmel Center for University Life (map)
  • Google Calendar ICS

Case studies, insights, and professional development for strategic communicators. #TriStateConf

This October, the PRSA Tri-State will be hosting its annual one-day conference on all things public relations, marketing and communications, bringing together PR professionals from New York, New Jersey and Connecticut.

Attendees will glean insights from PR and marketing experts covering the issues, topics and trends on every PR practitioner's mind today and thinking into the future. 2016 panel sessions covered influencer relations, the evolving landscape of content creation and distribution, crisis communications, the art of the pitch, measurement and analytics and so much more - 2017 will advance these discussions and look at how PR professionals can maintain integrity in the post-truth era.

 

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Oct
16
1:00pm 1:00pm

Webinar: The Content Council Presents “Authenticity and Transparency in Content Marketing”

In these days of fake news, distrust and content proliferation, one of the ways brands can stand out from the crowd is with trusted content that benefits the audience. So, how can you develop content that instills confidence in consumers? What does openness look like? And, how can companies find their true authentic voice?

Presented by Lori Greene, Founder of LPG Enterprises, join us as we ask our esteemed panelists these and other critical questions.

 

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Oct
21
9:00am 9:00am

#CommsWeekNY Sessions @LMHQ

Official Communications Week Event!

Join Communications Week as we wrap up the week with some of our organization partners. Sessions will highlight some of the biggest trends, including content marketing and more. 

  • 9AM Morning Remarks
    • Join Tiffany Guarnaccia, the Founder of Communications Week, CEO of Kite Hill PR and former Director of Communications for The Huffington Post, as she introduces the final sessions and shares highlights from Communications Week 2016. 
  • 9:30AM Panel: How Technology is Changing the Content Marketing Landscape?
    • Custom publishing has been around for well over a century, but the rapid change in technology in the past 10 years has taken this industry from a print-based discipline to an exciting and varied multi-channel practice. Content agencies are no longer the sole creators of content strategy now publishers, PR companies and media partners are creating content for brand clients. It seems everyone is getting in on the act. Our panel of experts will discuss developing and distributing content across new and innovative platforms - and where print fits in a digital era. 
    • Moderated by The Content Council's Lori Greene, founder LPG Enterprises, panelists include Denise Burrell-Stinson, T Brand Studio, The New York Times; Sloan Gaon, CEO, PulsePoint; Cam Brown, founder & CEO, King Fish Media; Janet Levine, Group Planning Director, Mindshare and Randi Liodice, SVP, Kaplow
  • 11AM Panel: Leveraging Video for Immersive Storytelling | How to Incorporate VR and 360 Video into Your Content Strategy
    • Hot tech trends like 360 video and augmented reality have the ability to transform storytelling for brands, creating completely immersive experiences without ever meeting the consumer directly. In fact, these platforms allow companies to provide 'even better than reality' environments through ideal conditions that showcase extreme customer experiences. 
    • This panel will feature experts in journalism, technology and PR, including Katie Creaser, VP at Affect, a social media and PR agency; Laura Clayton McDonnell, GM Microsoft; Duy Linh Tu, associate professor of professional practice & director, digital media program, Columbia Graduate School of Journalism Technologies; moderated by Sean Czarnecki, corporate reporter, PRWeek

Space is limited. Doors open at 8:30 a.m. for coffee and networking. 

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Oct
20
12:00pm12:00pm

Webinar: Business Wire presents “Use Reddit to Increase the Impact of Your News Like a Pro”

Your news has to reach a lot of online audiences with short attention spans. How do you capture as large an audience as possible? Today, the biggest and most engaged communities are on sites like Reddit. In this webinar, Mark S. Luckie, head of media and journalism, Reddit Inc., share best practices for engaging the Reddit community, including Ask Me Anythings (AMAs). 

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Oct
20
8:00am 8:00am

Vertical Event: Fashion in Focus @ Glossy Forum 2016

Glossy, Digiday media's new publication, explores the intersection of fashion and technology. This event brings it to life. As the digital landscape evolves, fashion retailers must adapt to stay on the cutting edge of the competition. The Glossy Forum will convene the leading marketing and brand executives to discuss a slew of topics in fashion and luxury, including video trends, mobile momentum, sustainability, platform content distribution and in-store innovations. Space is limited. 

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Oct
19
1:30pm 1:30pm

Webinar: The Content Council presents Augmented Reality, Virtual Reality

The Content Council will be hosting a special webinar during Communications Week on augmented and virtual reality.

We are on the brink of a very exciting technology platform that is causing a lot market buzz. Welcome to Augmented Reality and Virtual Reality, where the worlds of creativity, strategy and technology combine to create customer and brand experiences like nothing before. From B2C to B2B, and across every business sector, content marketers and brand marketers are experimenting with AR and VR.So how do you go about building it out as a content agency capability? When is it the right solution for your clients? How do you educate your clients about the possibilities with the technology, what are the barriers, what does the market demand, and what is the future? Please join this webinar as a panel of senior leaders active in content marketing share their perspectives in a lively panel discussion on the world augmented and virtual reality. 

Registration is free for members of The Content Council. Fees apply for non-members. 

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Oct
19
12:00pm12:00pm

Vertical Event: Financial Communications & Innovation Forum

CommPRO.biz & Equities.com invite you to attend the Financial Communications & Innovation Forum. This event will take a deep dive into financial corporate messaging, targeting stakeholders, including investors, analysts, employees and directors at both public and private companies. Keynote speakers will focus on the impact of social media and the 24/7 news cycle in the C-suite messaging strategy. 

Speakers include Michael Becker, EVP, International Business Strategy at Business Wire; Eli Broverman, Co-Founder & President at Betterment; Marc Dreschler, SVP, Financial Communications at Ketchum; Annie Massa, Bloomberg News Reporter and Caleb Silver, VP, Content at Investopedia.

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Oct
19
12:00pm12:00pm

Webinar: THE PR COUNCIL PRESENTS HOW TO BUILD, IMPROVE AND SELL YOUR AGENCY

The PR Council's webinar will discuss the value of drivers that define a successful, growing and profitable firm. Join Prosper Group and David Bosses, who has served as the CFO/COO for several global marketing services agencies, to broaden your agencies opportunities for long-term success. Learn more and register here 

 

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Oct
19
8:30am 8:30am

#CommsWeekNY Sessions @ Civic Hall

Official Communications Week Event!

Join Communications Week for a morning of networking, keynotes and expert panel sessions exploring our theme "Reinventing the Industry" with speakers from the biggest brands and agencies. Doors open at 8:30 a.m. for coffee and networking. 

  • 9AM Opening Remarks
    • Join Erin Ade, host of BizWire TV to kick off the week. She'll introduce the day's sessions and tee up key trends shaping the future of the industry. 
  • 9:10AM Guest Speaker: PepsiCo's Angela Tucciarone
    • Join Angela Tucciarone, senior manager, PepsiCo Brand Communications, in a fireside chat with PRWeek's Frank Washkuch. 
  • 9:30AM Panel: Reinventing Brands Through Communications
    • How have brands leveraged creative communications strategies to reinvent themselves? What works when you are trying to reach and resonate with consumers?
    • Speakers include Dan Mazei, Reebok, Global Newsroom; David Berkowitz, Serial Marketer and previous CMO of MRY; Wendy Goldberg, EVP & CCO of iHeartMedia; Bruce Kelley, Chief Content Officer at Reader's Digest; moderated by Patrick Coffee of Adweek
  • 11AM Panel: Bot or Not... Is AI the Future of PR and Content Creation? 
    • Is artificial intelligence the future of communications? Bots are writing AP stories and branded content, but do bots know best? Could IBM’s Watson outmaneuver a skilled professional at creating content?  Do we need to reinvent ourselves as managers of technology tools instead of creatives and comms strategists?
    • Speakers include Michelle Castillo, advertising & media reporter, CNBC Digital; Jennifer Wise, senior analyst serving B2C marketing professionals, Forrester; Carol Chung, SVP media technology, Digitas; Merrill Brown, Director, School of Communication and Media, Montclair State University, moderated by Andy Morris, CEO Code Morris
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Oct
18
6:00pm 6:00pm

PRSA-NY: Meet the Media: Broadcast

Join the PRSA-NY chapter for an opportunity to learn from a panel of media influencers as they give an inside look at their outlets and reveal how today's PR professionals can work best with them to garner the best coverage for their clients. For many clients, national broadcast represents the Holy Grail of media placements, but securing coverage doesn’t have to be elusive. Join the Meet the Media: National Broadcast panel to learn about the elements of booking a successful segment, and the state of the current broadcast landscape — both on-air and online. Hear from top national broadcast contacts about the roles they play at their respective outlets, what types of stories/guests/topics they are interested in, how they like to receive "pitches", and how PR professionals can work better with them. Event details and participating panelists listed below.

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Oct
18
8:30am 8:30am

PRSA 2016 Tri-State Conference

This year, PRSA Tri-State's Conference will feature a keynote from Justin McConney, Director of New Media for The Trump Organization. He founded and has overseen The Trump Organization’s social media department since 2011. With Justin’s unique strategy, Donald Trump’s social media accounts became some of the most influential accounts in social media, eventually changing the way Presidential campaigns used social media. Be sure to snag your ticket to hear from top PR and marketing pros, including thought leaders from Refinery29, Girl With No Job, KIND Snacks and more. 

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Oct
17
6:00pm 6:00pm

Cocktails & Conversations: Think Like an Entrepreneur—or Get Left Behind

Join NYWICI (New York Women in Communications) for a special Communications Week Cocktails & Conversations event. 

Whether a tech start-up or a legacy media powerhouse, the spirit of entrepreneurialism is in greater demand than ever before. This panel of industry experts will share how they've reinvented not only themselves, but their businesses to change media and communications world around them. 

Moderated by Rachel Sklar, Fouder/CEO, The Li.st, with panelists Jeannine Shao Collins, co-founder and co-CEO, Girl Starter; Maria Otero, esq., founder and president, Women's Venture Fund; Maggie Murphy, Editorial Content Director, Texture and communications consultant, Mistrella Murphy. 

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Oct
23
11:00am11:00am

Panel: PR Lessons for Global Startups with TechDay

Technology has changed the face of innovation around the globe. It's never been faster or easier to expand your company.  But one size does not fit all when it comes to leveraging PR tactics in international markets. What communications strategies are the globe's most savvy startups using to connect with their target audiences? Tech Day, an event known for gathering early adopters of products, gathers together the best minds to discuss.  Panelists include: 

  • Jeffrey Bowman, Author, REFRAME the Marketplace, former Senior Partner and MD at Ogilvy & Mather
  • Sandra Fathi, President and Founder, Affect 
  • Alec Hartman, CEO, TechDay 
  • Chaim Haas, Head of Communications, Glide
     

 

Friday morning events are hosted by Communications Week at LMHQ, a membership club and event space in lower Manhattan.  Sessions are free, but advance registration is required. Space is limited, so please register early!

 

 

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Oct
23
10:00am10:00am

Panel: Visual Communications | Image is Everything

Visual storytelling continues to be one of the biggest communications trends. People remember only 20% of what they read, but 83% of learning occurs visually. From creating infographics to sharing compelling images via Instagram, visualizations can make your company or client stand out from the crowd.  Our panel of experts will discuss how to leverage images and visual tools to avoid an over-reliance on words to tell your story. This session will be moderated by Patrick Coffee, writer at Adweek. Panelists include: 

  • Doug Serton, Director, Corporate Reputation & PR, RAPP
  • Ben Hindman, CEO, Splash 
  • Greg Bayer, GM, Offset by Shutterstock 
  • Julie Logan, Director of Brand Strategy, Giphy

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Oct
23
9:00am 9:00am

Fireside Chat: Design & Communications with HD Made

FRIDAY

Our speakers, Henry Lee and Dan Spiegel, will give an overview of the design and communication landscape. They will also discuss the new wave of content marketing emerging and how you can leverage it to connect and engage your target audience with real examples. Lee leads design for HD Made with over 16 years of experience at brands like ESPN. Dan Spiegel oversees Brand at FanDuel and prior to that he was a Director, Brand Strategy, at Interbrand.

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Oct
22
8:00am 8:00am

PR Council Event: The PR Genome Project | Recoding Now

THURSDAY

The PR Council's members include more than 100 of America's leading public relations firms. Their annual day-long conference, "The PR Genome Project: Recording Now" will cover topics including influencer marketing, brand journalism, the evolution of the client and agency relationship and "Future PR" why stories now write themselves.

Click on the button below to see registration costs and sign up for this partner event.

 

 

 

 

 

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Oct
21
3:00pm 3:00pm

Webinar: The Video Communications Revolution

Is Meerkat a has-been? Periscope on the way out or on the rise? While platform adoption can wax and wane, there's no arguing that the video communications revolution is here to stay. In a discussion moderated by award-winning video podcast producer, B.L. Ochman, a panel of video marketing superstars including Ian Chee, Chief Strategy Officer for MRY, will discuss how they've integrated video into epic viral campaigns. Learn best practices, which platforms yield the best results, and what's next.  As you'll discover, the key is creating content with authenticity and value. 

This session will take place on Blab, a video platform that provides real-time, streaming video conversations. 

 

 

 

 

 

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Oct
21
1:00pm 1:00pm

Adweek Webinar: The Ins and Outs of Instagram

Adweek takes you deep inside Instagram during this free webinar.  Learn how to make the most out of this hot social network by getting the skinny on Instagram's new advertising program. Instagram opened its platform to all types of global advertisers and added a suite of new products, including 30-second video ads. This visual social network requires a different touch than other platforms. As brands and agencies get in on the frenzy, it's time to know the best practices for reaching and engaging Instagram's massively loyal 400-million-user base. 

 

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Oct
21
11:00am11:00am

Webinar: CommPRO.biz presents PR Tech for Campaign Measurement

WEDNESDAY

In partnership with CommPRO.biz, we're excited to cover the latest technologies and tools to measure PR campaigns. Measurement continues to bubble up to the top of our industry's hot issue list. In an era of data-driven decision making, PR professionals have to prove the value of PR campaigns to an organization's c-suite. This webinar will bring together communications thought leaders who will share best practices for engaging audiences and measuring success.  Speakers include: 

  • Allyson Hugley, President of Measurement and Analytics, Weber Shandwick
  • KayAnn Schoeneman, Vice President of Global Research, Ketchum 
  • Heidi Sullivan, Senior Vice President and Product Lead, Cision  

 

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Oct
20
6:00pm 6:00pm

NYWICI Cocktails & Conversations: Technology's Influence on Politics

New York Women in Communications (NYWICI) empowers women in all communications disciplines at all stages of their careers to reach their full potential by promoting their professional growth and inspiring them to achieve and share their successes in the rapidly changing world of communications.

This event will look at how technology has revolutionized the political process. We'll explore how digital media has driven the velocity of conversation to potentially have profound implications. Hear from highly skilled marketers and political strategists how they are pushing the boundaries, pulling on an arsenal of digital communications to do everything from fuel voter turnout, handle crisis management and influence public opinion.

Click on the button below to see registration costs and sign up for this partner event.

 

 

 

 

 

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Oct
20
11:30am11:30am

One-on-One: Bitly and Campaign US

  • 156 5th Ave New York, NY, 10010 United States (map)
  • Google Calendar ICS

Bitly's link management platform helps the world's leading brands deliver and measure their efforts across all communications channels. This session will now be with Blaise Lucy, Senior Content Strategist at Bitly, who will be interviewed by Doug Quenque, EIC of Campaign US. Doug has been writing about advertising and communications for over 15 years.  

Tuesday morning events are hosted by Communications Week at Civic Hall.  Advance registration is required. There is no on-site registration. 

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Oct
20
10:30am10:30am

Panel: Should PR Own Content Marketing?

  • 156 5th Ave New York, NY, 10010 United States (map)
  • Google Calendar ICS

There are numerous ways to embrace content marketing and multiple players who are getting in on the game.  Should content marketing be owned by the marketing or PR department? Which platforms should PR professionals use to be successful in today's new "pay for editorial play" world? This panel will be moderated by Inc. columnist Michael Rovner. Panelists include: 

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Oct
20
9:30am 9:30am

Panel: What's Driving Innovation in Communications?

  • 156 5th Ave New York, NY, 10010 United States (map)
  • Google Calendar ICS

Are today's audiences converting back to caveman ways? Is the future of company news just an emoji away? From emoji news releases to infographic earnings releases, the speakers in this session will take a look at how social discussions, mobile technologies and multimedia have changed the way companies communicate. Learn how today's top communicators and media properties are harnessing these changes and creating new ways to communicate with audiences to build corporate awareness and drive key constituents to act.  Moderator Scott Fedonchik, VP, Business Wire, will lead a panel including: 

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Oct
20
9:00am 9:00am

Kick Off: One-on-One with Cathy Baron Tamraz

  • 156 5th Ave New York, NY, 10010 United States (map)
  • Google Calendar ICS

TUESDAY

Join Business Wire Chairman and CEO Cathy Baron Tamraz for a discussion on the impact of technology and proliferation of social channels across the communications industry. From global newswires to local publications, technology has directly changed how news is broken, distributed and consumed. How do reporters learn about breaking news, when news is everywhere? How can companies of all sizes cut through the selfies to reach their target audience and motivate them to act? Tamraz will share insights and reveal findings from the 2015 Business Wire Media Survey, providing strategic and tactical steps for successful communications plans. Tamraz will be interviewed by PRWeek's Frank Washkuch. 

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Oct
19
6:00pm 6:00pm

PRSA-NY: A Mock Tribunal of Healthcare PR

MONDAY

Panelists, including Randy Cohen, former NYT “ethicist, Paul Holmes, editor of the Holmes Report, and Michael Schubert, Ruder Finn’s Chief Innovation Officer, will hold a mock trial to debate the profession of healthcare PR. The attendees will play the role of the jury. There will be a wine and cheese reception prior to the debate. This is a free event, but advance registration is required. For more information on this PRSA-NY event, and to register, click on the link below. 

 


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Oct
19
6:00pm 6:00pm

PRSA-NY #SocialWallStreet: Social Media in a Financial Crisis

  • 22 West 46th Street New York, NY, 10036 United States (map)
  • Google Calendar ICS

How will the use of social media by customers, reporters, political leaders, and employees change how we need to manage the next crisis? Are our leaders and communications team up to the challenge? What are our biggest vulnerabilities right now? Industry experts from Actiance, Zeno Group and Yahoo! Finance will answer these questions and more while sharing their insights on how to use social media the next time something scary happens on The Street. For more information on this PRSA-NY event, and to register, click on the link below. 

 





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