Stacie Barrett is the director of internal communication at Domino’s. She’s responsible for digital and in-person communication to franchisees and corporate team members worldwide. She specializes in integrating messages from all areas of the company into simple, coherent and digestible communications. She leads a team that strategically tells stories through a robust intranet, lighthearted newsletters, compelling video and world-class events. She also leads Domino’s Worldwide Rally, an event that is translated into nine languages and brings 9,000 franchisees and team members from over 85 countries to Las Vegas for education, inspiration and celebration.

For more than two decades, Joe Benarroch has helped media, tech and agency companies shape their growth narratives and grow through storytelling. Now, he oversees communication strategy for NBCUniversal’s Advertising and Partnerships division—shaping messages, building trust, and opening industrywide dialogue for a 2000-person global division that generates more than $12 billion in revenue annually.

As Executive Vice President of Global Communications, Benarroch works to make NBCU the leading voice in the $70 billion premium video ecosystem. Reporting to Chairman Linda Yaccarino, he collaborates across Comcast, NBCUniversal and Sky to unite the company’s monetization narrative for its entire portfolio of network, digital and streaming properties. Across every initiative, he guides his team to fulfill and expand NBCU’s partnership commitment through clear, inclusive and consistent communication for every audience, including employees, press, analysts, and partners from the Ad Council to the World Economic Forum.

Before joining NBCU, Benarroch served as Director of Corporate Communications for International Monetization and Small, Medium-Sized Businesses (SMB) at Meta. While there, he developed and advanced Facebook and Instagram’s international monetization communication strategy in more than 30 high-growth countries, contributing to the company’s almost $100 billion in annual ad revenue. He also shaped and advanced Facebook’s economic impact narrative, plus helped create Community Boost, a global program that helped hundreds of millions of SMBs leverage the power of free and ad-supported business solutions across Meta, while also providing millions of people with free digital skills training.

Benarroch spent over a decade in the agency and marketing world, including Discover, where he built brand and product communications strategies. He was a founding member of Interpublic Groups’ Media Holding company, Mediabrands, and before that, held leadership roles at Publicis Groupe’s Starcom and Leo Burnett.

Benarroch lives in New York City with his husband, Mark Orsini, a literary agent, and their two kids, Marie Elizabeth and William. He is also the author of the children’s book, Rachel’s Dreams and Hats.

Brandi Boatner, manager of Digital Advocacy Communications for IBM, is the social and influencer communications lead for global markets for IBM‘s Global Technology Services in New York. She oversees a holistic digital ecosystem across platforms (including websites, blogs, social media sites and mobile devices) and people globally. Boatner’s responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals on topics such as hybrid cloud, enterprise mobility and business continuity. She is a former national president of the Public Relations Student Society of America (PRSSA) and is a social media co-chair for the PRSA Technology Section.

Award Winning Corporate Reputation and Communications Executive

Andrew Bowins is a senior global communications and public relations executive with deep experience across a range of industries. He is known for his work in large, complex multi-national organizations managing difficult and highly sensitive brand, reputation and communications issues. With 25 years of experience, he has become adept in change management, employee communications, product and brand publicity, and corporate communications.

With a proven track record in issues management, he has led teams through high profile crisis including the recent Samsung Note7 recalls (phones on fire), Samsung Home Appliance recall (exploding washing machines) and Supreme Court appeals (Apple vs Samsung) in 2016.

He has worked with Fortune 100 companies including Amazon, Dell, Nokia, Samsung, MasterCard and now represents the interests of the interactive entertainment industry through his work with the Entertainment Software Association in Washington, DC.

An experienced corporate executive with international management experience for regions including the United States, Canada, Asia, Europe and Latin America.

Industry recognized innovator and speaker on the topic of the evolution of communications in the age of digital and on the war on content pollution.

Danielle Brigida is the Senior Director of Wildlife Communications & Strategy at the World Wildlife Fund. She previously served as the Deputy Director of Digital Strategy at for the  U.S. Department of the Interior and leading social media roles for Bureau of Ocean Energy Management and U.S. Fish and Wildlife Service.  She has been lauded as one of the 10 Most Generous Social Media Mavens by Fast Company, one of the 75 Environmentalists to Follow on Twitter by Mashable, and one of 10 People to Follow Who are Saving the World by Mother Nature Network. She’s been interviewed about her social media experience by USA Today, The New York Times, Fast Company, Washington Post, and Mashable. She loves spending time outside and sharing curiosity and wonder with others.

Laura Brusca is Senior Vice President of Corporate Communications at Forbes, where she directs strategic corporate communications, thought leadership, issues management, media relations and internal communications. An accomplished and award-winning communications executive, Laura exerts influence that shapes the modern-day narrative at one of the world’s most-storied media brands. She brings to Forbes nearly 15 years of corporate communications/reputation management experience, gleaned from in-house and agency roles, where she worked with established global brands. Prior to joining Forbes, Laura worked in the Corporate Communications practice at Ruder Finn, directing communications for well-known brands including Novartis, Kering (parent to Gucci and PUMA) and H&M.

Laura earned her Bachelor of Communications from Denison University and she was named to PRSA NY’s “Exceptionals Under 35.” She currently serves on three Boards. She is the VP of Communications for New York Women in Communications (NYWICI). She is also on the U.S. Board for Brass for Africa, a charity focused on empowering youth through music education, and on the Board for Superlost Coffee, a Bushwick-based coffee roaster.

Steve Cody is the founder and CEO of Peppercomm, a fully-integrated strategic communications firm headquartered in New York City, with offices in San Francisco and London. He’s responsible for everything from implementing strategy and counseling clients to leading business development and bringing new products and services to market. He’s also the current chairman of the Institute for Public Relations, a longtime member of the Arthur W. Page Society, a member of the advisory councils of the College of Charleston and the University of Florida.

Michelle Delery advises senior leaders on communications strategy, branding and reputation management, and crisis communications at New Orleans-based Entergy Corp.

During her 20-year career at Entergy, she has directed employee communications strategy during major crises and companywide change initiatives including hurricanes Katrina and Rita, various mergers, acquisitions and divestitures, companywide reorganizations, and most recently the COVID-19 pandemic.

She is a New Orleans native and holds an MBA from Tulane University, M.A. in Mass Communications from Loyola University, and a B.A. in Journalism/Advertising from Louisiana State University. She’s a member of Entergy’s Women’s Leadership Advisory Council, serves on the executive committee of the Greater New Orleans’ United Way Women United and is a board member of Dress for Success New Orleans.

She is also the co-owner of UpLIFT NOLA, a yoga, art, meditation and wellness studio.

Paul Dyer is president and CEO of Lippe Taylor. He entered the PR industry as one of the first people to make social media his full time job. He then spent eight years at W2O Group (now Real Chemistry), where he was responsible for re-organizing the PR firm into an integrated marketing communications structure while building the agency’s Analytics and Integrated Media capabilities.  In 2017, he joined Lippe Taylor as President and became CEO in 2020. At Lippe Taylor, Paul architected an overhaul of the agency’s creative and digital capabilities, evolving them to be fully integrated, while maintaining the integrity of the firm’s iconic reputation and excellence in earned media. In five years, the agency has quadrupled under his leadership and was named PRWeek’s Midsize Agency of the Year for 2021.

Along the way, Paul received his MBA from the McCombs School of Business at the University of Texas and was named a “15 to Watch” an “Innovator 25” and a “40 under 40”. His book, Friction Fatigue, was a 2021 best seller according to Amazon, USA Today, and The Wall Street Journal. It addresses the failings of Big Advertising and the remaking of the media landscape for the 2020s, providing a roadmap for executives and marketers trying to wean themselves off advertising dependency.

Margot Edelman is the Deputy General Manager of Edelman’s New York Office. Previously, she led the Bay Area Hub, which spans 170 professionals in Sacramento and San Francisco, and before that, Edelman’s Technology Practice in the Bay Area.

Margot brings a wealth of experience in brand building, corporate reputation and executive visibility to her clients large and small. Margot also leads a monthly “get to know the media” speaker series, with top reporters from The FT, The New York Times, Forbes and other top publications.

Margot has worked for seven years on the press team at the World Economic Forum during its Annual Meeting in Davos, Switzerland, where she led broadcast media from Reuters, Bloomberg, Associated Press and others around the Forum and arranged broadcast interviews with participants.

Margot is a graduate of Harvard Business School and Harvard University.

Tulani Elisa is the Global Lead, Social and Editorial at Prime Video. She works on global social/digital data and analytics, campaign planning and cohesive messaging. Additionally Tulani works across social editorial including collaborating with the emerging audiences and genre teams to effectively market the PV brand and titles available on the platform.

Tulani has worked in the digital space for the last 12+ years with most of her career spent working at agencies in New York and Washington DC. Prior to working at Amazon, Tulani was the Vice President of Social Media at FOX Entertainment.

Tulani has created social storytelling and marketing campaigns across sectors, including in government, non-profits, entertainment and consumer, giving her a holistic perspective on the importance of tech and digital, and the impactful role that social media marketing plays in any project. She has a Bachelor of Arts in History from Spelman College in Atlanta, Georgia, and a MALD (Master of Arts in Law and Diplomacy) degree from The Fletcher School at Tufts University

With the voice of a storyteller and the mind of a strategist, Lanita Withers Goins helps organizations craft a cohesive narrative of who they are and where they’re going through effective communications.

Lanita is AVP, Employee Communications with Arch Capital Services LLC, where she oversees editorial content for the company’s global intranet, manages a team of talented internal communicators, and plans and executes company-wide communications that help employees connect with the company’s purpose, vision, values and strategic initiatives. She also serves as an advisor to senior executives and employee leaders, creating and refining communications that take strategies beyond words on paper and into messages able to capture the hearts and minds of their audiences.

Prior to Arch, she worked in higher education communications and started her career as journalist for a mid-sized regional newspaper.

Emily Graham is Chief Equity & Impact Officer at Omnicom (NYSE: OMC) a Fortune 250, and one of the largest media, advertising and marketing conglomerates in the world.

In her role, she advances Omnicom’s vision to achieve systemic equity across the holding company’s global network, which spans more than 1,500 creative agencies and 5,000 clients. A seasoned corporate communications strategist, Emily also serves as Global Head of Diversity & Inclusion Communications at Omnicom. She also counsels an array of Omnicom’s largest clients on DEI matters including AT&T, General Motors and Microsoft.

Emily leads Omnicom’s OPEN team, 30+ dedicated DE&I professionals responsible for driving DE&I strategy company wide. Previously, Emily was Chief Diversity & Inclusion Officer at FleishmanHillard, the first in the agency’s history. While at Fleishman, she was a Senior Partner, Global Client Leader (GCL) and member of The Cabinet – the firm’s executive leadership team. She also founded and led True MOSAIC; a global communication consultancy dedicated to driving DE&I to the center of corporate strategy. Prior to that, she led the firm’s professional and financial services sector in the Americas. She held previous roles at MWWPR and Burson-Marsteller. Graham has been recognized as a 40 Under 40 Honoree by PRWeek and Crain’s New York Business, 15 under 35 by PRSA New York and a Top Diversity Officer in the United States by National Diversity Council.

She serves as board trustee for the Institute of Public Relations where she is Director for the Center of DE&I along with an advisory board member at Southern Methodist University’s Meadows School of the Arts and Syracuse University’s Newhouse School of Communications.

Tiffany Guarnaccia is the CEO of Kite Hill PR and the Founder of Communications Week. Under Tiffany’s leadership, Kite Hill has grown to become recognized as one of the top tech PR agencies in the US. Tiffany continues to set the bar high, and most recently in 2019 launched the PR Sprint™ Workflow, an agile model for the industry. Tiffany saw the need for the industry to have a larger platform to showcase innovation in communications and launched Communications Week in 2014, a global cross-industry celebration of the PR, communications, and media industries. Previously, Tiffany was at The Huffington Post as Senior Director of Communications to launch their streaming platform, HuffPost Live, and expanded her role to include PR for Huffington Post Media Group. She has held positions at companies that represented the industry’s reinvention: as the spokesperson for LimeWire in the Arista Records v. Lime Group case, and as the Director of PR and Communications for LimeWire Store, previously eMusic.

Amy Jaick is the Chief Marketing and Communications Officer at Columbia Business School. She works across functions and channels to create integrated programs that bring CBS’s mission, vision, and values to life.

Prior to joining CBS, Amy built and led the first-ever corporate digital marketing and communications team at ViacomCBS and helped launch Goodman Media’s digital business. Jaick has also held the role of Director of Digital Marketing at Estimize, where she implemented acquisition, engagement, and retention campaigns across mediums. Before Estimize, she oversaw marketing for The Economist’s events business in North and South America, after first serving as The Economist’s Communications Manager for the region. Jaick initially began her career at Goodman Media designing media relations programs for marquee clients.

Jaick received her MBA in marketing and strategy from New York University and a BA in psychology from the University of Michigan.

As the U.S. Head of Consumer & Product Communications for Pinterest, Meredith Klein leads the communications strategy behind the company’s biggest initiatives and launches, working closely with cross-functional partners to uncover consumer insights to create compelling campaigns and stories that support the brands’ innovative products, bringing inspiration to people around the world.

Prior to her appointment at Pinterest, Klein was the director of PR at Walmart, leading its acquired brands portfolio, including Jet.com, Bonobos, Hayneedle, ELOQUII, Moosejaw and Art.com. In addition to this role, she also led comms for Walmart’s Product organization, including managing thought leadership communications for the company’s first-ever chief product officer.

Before formally joining Walmart, she served as the director of media & public relations for Jet.com, Walmart’s acquired eCommerce site. As the first communications hire for the company, she established Jet’s communication practice and press strategy, responsible for all aspects of communications, from corporate and consumer communications to social influencer strategy.

In September 2018, she led communications for Jet’s brand relaunch to consumers, partnering with teams across merchandising, analytics and marketing to develop a robust communications strategy and drive consumer awareness. Prior to the relaunch, in October 2017, she led communications for Jet’s private label launch, Uniquely J.

Prior to her in-house career, Klein spent over a decade on the agency side, holding leadership roles at Makovsky and Golin where she managed account teams and led the agency’s key clients, including WebMD, Cisco, Adidas and Walmart, respectively. She also helped launch the Consumer Practice at Makovsky while managing startup tech brand launches at leading conferences including the Consumer Electronics Show.

Klein resides in New York with her husband and two children. In addition to being on the Advisory Board for Ragan’s Communications Week, she sits on the Board of Quinnipiac University’s School of Communications.

Margery Kraus is founder and executive chairman of APCO Worldwide, a global advisory and advocacy communications consultancy headquartered in Washington, D.C. She specializes in public affairs, communication, and business consulting for major multinationals. Kraus founded APCO in 1984 and transformed it from a company with one small Washington office to a multinational consulting firm. In September 2004, Kraus led a management buyout of her firm, making APCO one of the largest privately-owned consulting firms in its field in the world and the largest that is majority women owned.

Kraus’ achievements have been recognized over the years through a number of prestigious awards, including the PRWeek U.S. Power List (2020), Enterprising Women of the Year Award (2019), and PRWeek Top 20 Most Influential Communicator (2018) award. She is chairman of the board of the Women Presidents’ Organization; serves on the international advisory board of Tikehau Capital, and as a trustee of American University, the Catherine B. Reynolds Foundation, and the Institute for Public Relations. She serves as interim chair of the WAMU Board of Advisors.

She is the author of “Roots and Wings: Ten Lessons of Motherhood That Helped Me Create and Run a Company.”

Lisa Lanspery is a senior vice president for external communications at Synchrony, a Fortune 200 consumer finance company. With more than two decades of expertise in corporate communications, Lanspery has a range of experience in public relations, issues management, storytelling and brand positioning. At Synchrony, she has worked on multiple change management programs including a CEO transition, COVID-19 communications, acquisitions and other corporate reputation projects.

Prior to joining Synchrony, Lanspery was vice president of communications at IBM where she led a global team of internal, external, executive, and social media leaders to help tell the company’s cloud and systems hardware story. She also held public relations roles at GE and at barnesandnoble.com where she took the company through an initial public offering. She started her career at Burson-Marsteller.

Lanspery was part of the team that won the PRSA Silver Anvil award for IBM’s Centennial “IBM at 100: Modernizing the Way the World Sees Big Blue.” She holds a bachelor’s degree in Journalism from Ohio University.

Howard Mortman is communications director for C-SPAN, the public service providing television coverage of the U.S. Congress. A veteran of Washington, D.C. media organizations, he has observed Congress from positions at MSNBC, National Journal’s Hotline, the Broadcasting Board of Governors, and New Media Strategies. Mortman’s first book was just published: “When Rabbis Bless Congress: The Great American Story of Jewish Prayers on Capitol Hill.” He graduated from the University of Maryland and has appeared on stage performing stand-up comedy at the DC Improv — although the two aren’t related.

Nicole Neal
Vice President, Head of Internal Communications, Zurich North America

Nicole Neal is Vice President, Head of Internal Communications, for Zurich North America. With a multifaceted career in multicultural and general consumer marketing communications, issues management, public relations, executive and employee communications, Nicole Neal has helped brands and leaders lean in so that they can tap into the diverse passion points of employees and customers. During her broad career spanning more than 15 years in corporate communications and agency leadership, Nicole has crafted creative strategies and integrated communications solutions for global B2B and B2C brands in commercial real estate, restaurant/hospitality, technology, pharmaceutical, financial services, event marketing, food and beverages, tourism, higher education and supplier diversity.

Sarah Plaster is the senior director of change management and ESG communications for SAIC. In this role, she is responsible formalizing and accelerating SAIC’s environmental, social and governance communications as well as leading major change management communications for the company. Previous to her current role, Plaster spent more than 11 years at Aflac in a variety of roles. As the director of ESG communications, Plaster was responsible for advancing the reputation of Aflac’s ESG objectives and leading the communications that supported of the company’s objectives in this area. As the director of organizational communications, she was responsible for communications to all internal audiences and, as a member of the Corporate Communications leadership team, led strategic efforts such as acquisition and crisis communications. She was also involved in the development and leadership of the Aflac WorkForces Report, a thought leadership employee benefits study examining trends and attitudes for 10 years.

Before joining Aflac, Plaster spent 11 years with financial services and insurance forerunner USAA leading both internal and external communications functions. She holds a Ph.D. in Mass Communications Research from Ohio University, and a Master of Science and a Bachelor of Arts from Purdue University.

Daniel is Head of Communications for BrightDrop, a start-up created by General Motors with a portfolio of products and software designed to decarbonize last-mile deliveries and reduce congestion. He oversees a team focused on both internal and external communications. Before this role, he was the Global Innovation & Growth Communications Lead at General Motors, where he led the communications team focused on GM’s Global Innovation incubator that creates new start-ups for the company and GM’s Global Connected Services. He previously served as Head of State Policy Communications at Facebook where he led the policy communications strategy across all 50 states and served as a spokesperson for tech issues at all levels of the U.S. government. Before Facebook, he led East Communications at Lyft where he managed PR firms in various markets – DC, Boston, Philadelphia, Atlanta, Miami, and others – while overseeing the execution of national campaigns at the regional level. Prior to Lyft, Daniel spent time at Viacom Media Networks; worked at Edelman Public Relations; served in the Obama White House; worked at the National Governors Association; served in the Office of U.S. Representative Elijah E. Cummings; and interned for First Lady Michelle Obama.

Daniel holds a B.A. in Public Policy Leadership from the University of Mississippi and serves on the board of the Washington Government Relations Group that provides scholarships to minority students interested in advocacy work.

Ayanna Robinson has more than 26 years of experience with public relations, issues management, and behavior change campaigns. She serves as Porter Novelli’s chief client officer leading the company’s commercial approach and ensuring clients experience the best of Porter Novelli.

Robinson has worked across industry sectors leading cross-functional teams for clients including Bayer, Centers for Disease Control and Prevention, and Habitat for Humanity International. She is adept at building successful integrated communications campaigns that achieve impact. As CCO, she continues to counsel senior leaders in today’s ever-changing communications environment.

Ayanna was named by PR News among the Top Women in Public Relations and has won numerous industry awards. She obtained a Master’s in Public Policy, specializing in social policy, from the University of Maryland’s School of Public Affairs and holds a B.A. from the University of Virginia. Her work has been the subject of articles in U.S. and international journals and presentations.

Diane Schwartz is the Chief Executive Officer of Ragan Communications, a leading media company that serves communicators worldwide with education, networking and unparalleled event experiences. Brands include PR Daily, Ragan.com, Communications Leadership Council, Communications Week and Workplace Wellness Insider. She joined Ragan in May 2019 after serving for 23 years at Access Intelligence, where she was senior vice president of the media communications division and oversaw the growth of brands including PR News, Social Shake-Up, Cynopsis, AdExchanger, Admonsters and many others. Schwartz has launched more than 100 conferences, training programs, awards competitions and subscription products that put customer and premium content front and center. A former journalist, Schwartz is a frequent guest lecturer at universities nationwide and a board member of the Institute for Public Relations. She is a wish granter for Make a Wish and a volunteer for the Visiting Nurse & Hospice of Fairfield County.

In his current role as senior vice president, corporate communications at Marriott International, Shackley oversees multiple groups including global consumer PR, creative services and internal communications.

His path to Marriott includes a stint as executive producer of global launch events at Apple where, among other noteworthy feats, he worked on the launch for the iPhone 7 and the first waterproof Apple Watch. From 2013-2015, he was the president and chief creative officer at RedPeg Marketing, driving creative and agency social and digital departments while working with Geico, NBA, Mercedes and producing over 1,500 live events. Before RedPeg, Shackley was head of marketing and communications at Mark Burnett Productions, chief marketing officer at Discovery Channel, the world’s number one non-fiction media company, and vice president, global rvents and promotions at AOL, producing their highest profile projects including the Super Bowl, SXSW, Nascar and the Live 8 concert series.

Esther Mireya Tejeda was formerly the chief marketing & communications officer for SoundExchange, the premiere music-tech and royalties solutions company in the U.S., building the future of music through technology innovations to create a more simple, efficient and fair industry across the globe. Tejeda oversaw the brand strategy and marketing, global communications and public relations, industry engagement, and government relations and public affairs functions as part of the company’s executive leadership team.

A seasoned veteran of the entertainment industry, Tejeda has held executive posts at Audacy, Univision, PepsiCo, Diageo, and others. Prior to joining SoundExchange, she founded Audacy’s communications practice and led the communications strategy for its acquisition of CBS Radio and launch of digital streaming service, Radio.com. Among other career accomplishments, Tejeda built the communications practice for Univision’s sports business, and led Univision Deportes to national recognition during its 2014 partnership with FIFA World Cup. She was also instrumental in reimagining the marketing communications for the Pepsi Super Bowl Halftime Show in 2012 and 2013, and was key in launching Pepsi’s first-ever global marketing campaign in 2012.

Tejeda has been recognized as a Women to Watch (PR Week, 2019), Top Women in PR (PRNews, 2019), Maverick of the Year (Stevie Awards—Women in Business, 2019), Media Relations Professional of the Year (Ragan’s PR Daily, 2018), and Most Influential Women in Radio (Radio Ink Magazine, 2017–2020), among others. An industry leader, she serves on the Board of Directors of the Alliance for Women in Media and previously served on the Board of Directors of the Hispanic Public Relations Association.

Tejeda earned a Bachelor of Arts degree from Brown University, a Master of Fine Arts degree in creative writing from The New School, and an executive certificate from the Wharton School at the University of Pennsylvania.

Valerie Barker Waller is the senior vice president and chief marketing & communications officer for YMCA of the USA. A seasoned marketing professional with marketing strategy, branding and integrated communications experience across a variety of brands and industries, Waller is currently responsible for creating opportunities to strengthen the Y brand through strategic marketing and communications efforts, national partnerships, public engagement and collaboration with YMCA locations across the country. Waller came to Y-USA in 2016 after leading local marketing and communications for United Way of Metropolitan Chicago.

Prior to joining United Way, she led brand marketing communications at United Airlines, served as director of marketing and communications for Chicago 2016, and held leadership roles with the Museum of Science and Industry, Ameritech and Leo Burnett. A Chicago native, Waller was recently appointed to the Roosevelt University Board of Trustees. Her civic and professional leadership has included board membership with Chicago Community Land Trust, Women Employed and Public Relations Society of America (PRSA) in Chicago, in addition to national work with the Association of National Advertisers (ANA), the American Advertising Federation (AAF) and the Ad Council. Waller was honored as a 2013 “Top Women in Advertising and Marketing” by Black Enterprise Magazine. In 2009, she was named an Honored Role Model by Heroes in the Hood and a Women of Excellence by the Chicago Defender. As an active member of the National Black MBA Association, Waller was named Chicago Chapter “Member of the Year” early in her career.

As president of MikeWorldWide, Bret Werner oversees all practice groups and geographical markets to ensure best-in-class client service and integrated creative strategy. He has spent the last five years at the agency implementing an insights-driven approach to creating earned-worthy content that moves the needle for businesses across all sectors, with specialized brand-building expertise in the food and beverage, sports and entertainment and alcohol categories for brands including Barefoot, Under Armour, Subway Restaurants, MET-Rx and Vitaminwater. He has earned campaign recognition from top industry award programs and has been recognized for noteworthy contributions to his organizations, clients and industry at large as a 40 Under 40 winner by PRWeek as well as named to the magazine’s Global Powerbook 500 list. Werner’s experience as a senior executive in the industry has won his agency the PRWeek Agency of the Year title in their category size three different times.

Kari Wethington is executive communications director at Procter & Gamble, where she builds company reputation through thought leadership strategies and supports C-suite executive communications. Prior to P&G, she led external communications at Scripps, Rockfish and Central Park Conservancy. Kari started her career in journalism at the Cincinnati Enquirer and ELLE. A graduate of Oberlin College, she resides in Cincinnati with her husband and two children.

Jim Ylisela, co-founder and senior partner of Ragan Consulting Group, is an award-winning veteran Chicago journalist and former publisher of Ragan.com. He brings more than 30 years of experience in writing, editing, communications research and consulting. Ylisela has designed and organized newsrooms for many organizations, including Northwestern University’s Medill School of Journalism, where he served as a faculty member and co-director of Medill News Service from 1988-2001. He works with communicators to create brand journalism news sites, organize and train writers and editors and restore reporting (and creative storytelling) to internal and external communications.