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Tylenol faces a new crisis — and echoes of 1982 loom large

The brand’s crisis playbook is being tested again.

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How to measure ROI for comms training: A data-driven playbook for budget season

Practical frameworks for measuring and presenting your training ROI.

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A look inside Amazon’s town hall strategy

Effective town hall meetings bring people together and equip them with valuable information.

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How fewer earnings reports could reshape companywide communications

And how to steer your company between quarterly earnings reports versus biannual.

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From content creators to strategic advisors: Upskilling communicators in the age of AI

Too many organizations stop at encouragement.

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5 takeaways for communicators from Ragan’s Leadership Summit & Retreat

How powerful leaders find clarity amid crisis.

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LinkedIn is targeting media outlets with AI search in mind

The next stage of GEO involves careful selection of media with both audience and AI in mind. 

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From policy shift to customer support: DHL explains comms strategy of de minimis change

Plain language is a must.

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Inside out: The internal comms guide to handling Glassdoor reviews

Glassdoor can prove to be a cultural mirror.

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How to deliver ‘comms that calm’ amid change and disruption

MGM Resorts International emphasizes capability building for effective change communication