Communications Week | Nov. 12-15, 2024
Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.
The benefits of micro and nano social media influencers
Bigger isn’t always better.
The communicators’ role in the future of work
How we feel about work is driven by communications.
The PR talent wars are bringing a day of reckoning
The industry is enduring an existential crisis. Here’s how to thrive through it.
This is what journalists really want from PR pros, according to Cision survey
Here’s a rundown of what journalists say they do and don’t expect from PR pros.
How NASA uses mixternal communications for moonshots and turkey trouble
Breaking down silos delivered better comms for internal and external audiences.
5 employee culture ideas you’ll want to start now
As many as 44% of your coworkers are looking for a new job. Here’s how to make a culture they won’t want to leave.
These are the biggest challenges to measuring comms, Ragan survey says
We asked communicators in the 2022 Communications Benchmark Report what obstacles are impeding their measurement strategies. Here’s what they said.
How to help managers communicate about employee monitoring practices
Remote work has caused the number of organizations seeking out productivity tracking programs to skyrocket. Left unchecked, these policies can be inequitable and unethical.
How PR can prove value to the C-suite, says Footprint’s Heather Knox
The senior VP and head of communications for materials science company Footprint talks about the essential role of the modern comms pro.