Isis Simpson-Mersha

Also: Southwest drops free bags, risking brand loyalty; Disney attempts to bury ‘Snow White’ before launch.

The health system’s communication during a strike action earned it a Ragan Nonprofit Communications Award.

Behind the scenes of the makeup company’s interview, LinkedIn campaign.

A group of the top figures in the field congregated in New York City this week.

The comms team must serve as an advocate for the executive even if that means being brutally honest.

Celebrating the best of the best in the field of PR.

It’s all about independent journalists in 2025.

A guide to tying up loose ends effectively.

As 2024 comes to a close, it’s a good time to both pause and look back while preparing for the future.

By Diane Schwartz, CEO of Ragan Communications.