The biggest things you missed at the Future of Communications Conference.
Lessons in emergency preparedness from The Weather Company
Randi Stipes, CMO of The Weather Channel’s parent company, discusses how communicators can prepare themselves for even the most dramatic crises.
Kind comms: How to express care and gratitude for employees
Industry leaders discuss the strategy and spirit communicators can embrace for World Kindness Day and ahead of Thanksgiving.
6 Halloween PR campaigns ranging from scary good to just plain scary
From seriously good short horror films to questionable marketing decisions, THIS IS HALLOWEEN.
The future of media relations: Navigating AI’s impact on PR
How PR professionals can prepare for a world with AI and stop fearing it.
6 questions with: Katerina Antonova of Aeris PR
Katerina Antonova shares valuable advice on setting goals, navigating the journey toward your destination, and the importance of learning how to delegate.
Executive comms lessons from the Stellantis-UAW strike negotiations
There’s a right and wrong way to handle labor communications.
6 questions: Tetra Pak’s Sumit Khatter
Sumit Khatter shares leadership advice on knowing, showing and going the way.
Why social media personalities are acting like publishers — and how brands can join in
Creators and influencers are going more direct-to-consumer. Where do brands fit in?
These were the buzziest topics at PRSA ICON 2023
Including insights from current Chair Michelle Egan and CEO Linda Thomas Brooks.