At Ragan’s Social Media Conference, TikTok reporter V Spehar expressed how organizations can show up on the platform — and why they should.


Comms lessons from GE’s spin-off into 3 companies
How the gigantic organization embraces thought leadership and brand journalism to communicate its new identities with purpose as a guide.

How I got here: Megan Shroy of Approach finds strength through adversity
Megan Shroy of Approach shares how she maintains a work-life balance.

How I Got Here: 10Fold’s Caitlin Haskins leads with curiosity
Caitlin Haskins of 10Fold Communications shares the book that changed the way she thinks about her career.

What a potential U.S. TikTok ban means for your social media strategy
Speakers from PR Daily’s upcoming Social Media Conference offer predictions and discuss implications.

Women in sports are changing the communications game. Here’s how
New York Women in Communication hosted comms stars from the world of sports in celebration of Women’s History Month.

3 ways AI assists internal communications
Empowering, not replacing, corporate communicators with AI.

Boeing’s FAA audit offers lessons in employee and executive communications
A closer look at statements from Boeing and other industry leaders.

3 ways to prevent ex-employees from seizing control of your layoff narrative
How to respond when individual workers begin to become the story in the wake of layoffs.

By the Numbers: Trust in the media increases from 2020 lows. What that means for PR.
There is a glimmer of good news on the media landscape, even as layoffs and an election loom.