April Mason shares a lesson she learned the hard way from her decades of experience.


Southwire’s Fernando Esquivel on balancing people and process
The organization’s Chief People and Culture Officer charts his journey toward developing a formula for business success with employees as its heart.

4 unconventional tips to advance your PR career
It’s time to find your spinach!

The changing role of comms: The view from Cannes
Insights from the Ragan + Muck Rack Communications Leaders Roundtable.

How I got here: DeadLizard’s Bill Skrief balances it all with a structured timetable
Bill Skrief of DeadLizard shares his approach to balancing creativity, family and business.

Effective approaches to influence employee behavior
Tips for driving behavior by seeking commitment, not compliance.

Edit your robots: Obvious signs copy is AI generated
And why you should make good use of your metaphorical red pen when reviewing anything a chatbot spits out.

Corporate storytelling when the story is difficult: Volkswagen’s reckoning with its dark past
Transparency and honesty are the keys to grappling with corporate histories with genocide, racism and slavery.

How I got here: PMI’s Travis Parman on the key to excellence in storytelling
Travis Parman shares why Dolly Parton is the inspiration for his professional motto.

Chasing intentionality to focus and transform your comms practice
Dentsu’s Asha Gopalan Ramirez on what’s ahead for creative agencies and beyond.