Strengthen your playbook with these strategic techniques.


4 tips on writing opening sentences from 2023’s Pulitzer Prize winners
What’s the purpose of the first sentence? To make sure you get to the second.

How to communicate about PTO
It’s time we step back and consider how we socialize taking time away from work.

VIDEO: The importance of being present when communicating internally
We chatted with Krystle Cajas, account executive at Crenshaw Communications as part of NextUp, a video series highlighting the brightest young minds in comms.

6 questions with: Leah Nurik of Gabriel Marketing Group
Leah Nurik shares the invaluable advice that has spared her from years of stress.

AAPI comms pros use ‘data and narrative’ to help bridge gaps
The Museum of Public Relations highlights success, impact of AAPI professionals.

How AI could change the face of SEO
Generative AI has the potential to upend the norms of how we interact with search.

Building transparency and trust from news media to PR
Sally Lehrman, founder of The Trust Project, shares how misinformation and disinformation can take root.

How to implement ASL and other accessibility comms
We spoke with comms and accessibility experts on how to reach everyone.

6 questions with: Kelly Baker of GoPro
Kelly Baker shares an underrated tool that helps her keep track of meetings, trends and more.