The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event.
How to make the shift from tactician to strategic advisor
Test your business and finance knowhow, and see where you should invest more time to develop your career.
Here’s how DE&I priorities are implemented across the enterprise
We asked communicators in the 2021 Communications Benchmark Report about their DE&I goals and priorities. One strong focus: Town Halls and CEO chats.
How PR pros should respond to ‘cancel culture’
One PR pro argues that the debate over “canceling” people requires a nuanced understanding of the practices consequences and potential upside.
Is your pitching unethical?
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
How can marketing engage today’s consumers? Lose the funnel, use a loop
A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers.
Why influencer content creation is a partnership, not a sponsorship
The seismic shift back to authenticity will force some brands to sink or swim.