Communications Week | Nov. 12-15, 2024
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
How can marketing engage today’s consumers? Lose the funnel, use a loop
A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers.
Why influencer content creation is a partnership, not a sponsorship
The seismic shift back to authenticity will force some brands to sink or swim.