In this excerpt from Ragan’s 2024 Top Case Studies in Employee Communications & Culture book, find out how one of the most recognizable names in cannabis put its people first to attract and retain talent.
‘This is a business process’: Improving accessibility for neurodiverse, visually impaired audiences
Mercedes-Benz U.S. International internal comms lead talks about how to meet unique audiences where they are.
How Neutrogena revisited an iconic moment and made a nostalgic splash
The skincare company’s campaign invited influencers to recreate Jennifer Garner’s memorable commercial.
How to interview like a journalist
Interviewing subjects is a vital part of the profession. Sharpen your skills.
Interpreting measurement outputs that offer multiple insights
The same data can tell different stories — here’s how comms pros can navigate them.
Breaking through the monolith: What the Hispanic Leadership Summit reminds us about multicultural comms
How understanding the nuances can make for stronger multicultural strategies in 2024.
6 questions with: Sandy Pound of Thermo Fisher Scientific
Sandy Pound shares why you should embrace being uncomfortable as a communicator.
ING’s Melissa Kanter on the importance of a female comms community
Kanter shares what she gets from maintaining a support structure of other women and looks back on her induction into the Ragan Top Women of Communications class of ’23.
DE&I in 2024: Transforming fatigue into ‘full steam ahead’
There’s reason for optimism.
How communicators can navigate through cybersecurity crises
The ICBC cyberattack calls for revisiting some fundamental lessons.